The landmark event of China's electronic commerce: I didn't think it was so dramatic.

"Taobao will have to clarify its position again sooner or later, just as China's e-commerce industry is bound to upgrade, just did not think that the change came so violently."　　"A 10-year online mall chief told the Beijing Morning News reporter yesterday. In his view, authentic, high-quality, high-quality online shopping mall must be the direction of China's e-commerce industry, which can explain why Taobao Mall (Weibo) to do the emphasis on quality again, such as freezing "default margin."　　But interestingly, Taobao's first-hand e-commerce boom has been a fait accompli, the internet operators have become a force, they also began to use Internet Tools, and the big platform to rival.　　In this sense, Taobao Mall event can be seen as China's e-commerce industry in the development process of a landmark event.　　From the store to the mall from the seller to the network upgrade is inevitable in 2010 and 2011 E-commerce Key words, is no longer a "big store", but "mall". We can review the key events in the field of E-commerce over the past two years: October 2010, where the object is popular, E-commerce has more brand concept; in December, Dangdang (micro-blog) to the United States listing; This April, Jingdong Mall (Weibo) announced the C-round financing of 1.5 billion U.S. dollars, several consumer (merchant to personal) website,　　Spell out the price to spell delivery, E-commerce has not been pure "goods together, low price" concept. Last November, Taobao Mall announced the opening of a separate domain name, at that time had stressed the "Amoy quality", but, this new rule event, shows Taobao will be its website to do a more clear positioning division: Taobao Mall, positioned in high-quality online enterprises and goods sales platform; Taobao fair (ie Taobao) is the distribution center of small and medium sellers,　　Entrepreneur's paradise. Taobao Mall also use two new deal charges: Technical Services annual fee return system and Default liability margin system, so to enter the mall sellers need to seriously consider their own "enterprise" identity, measuring input and output, customer service and after-sale.　　They are no longer "sellers", but "internet merchants". Taobao Mall CEO Zhang Yong (Micro-blog) explained to reporters that a clothing business to example, if its annual turnover reached 1.2 million yuan, the end of the year can be full return of technical services annual fee. 1.2 million yuan means one months, 100,000 yuan a day, more than 3,000 yuan turnover, "for a business enterprise, the sales of 3000 yuan a day is the most basic standard." Zhang Yong said.　　A network business told the reporter, this standard in Taobao Fair also have a lot of merchants can do. QQ Mall and Sheng to sell the olive branch of small and medium sellers where the "Ant xiong" small sellers, in this a change, how should adjust their position?　　Many of them can also provide high-quality products and services, even better than the brand, but because just (micro-bo) just started, the turnover is not up to the "enterprise" standards, they should do? Taobao clothing sold a little week for 5 years, and onceVocational open Shop, from the Beijing Zoo wholesale market to Hangzhou Four Seasons Green wholesale market, a few years down, and finally accumulated a stable supply.　　Xiao Zhou resigned this summer, fund-raising hundreds of thousands of yuan, originally ready to enter the mall, but now he hesitated, "my turnover has just been able to achieve the full return of service charges, but, now a lot of money used in the payment, I cherish the liquidity." Weeks ready to temporarily put aside, the focus of the work to their own shop page design and daily selection, "to improve the store's customer conversion rate, to the customers do not lose, and then think of the mall bar."　　"and another digital seller Zhang Ze, is not hesitate to choose the Mall," I have already had this budget. It is noteworthy that in the Taobao Mall encounter disputes, there are competitors to the opportunity to disrupt the sellers to throw olive branch.　　On the evening of October 13, Tencent QQ Mall launched advertising "billion marketing resources to broadcast, QQ Mall in the hot", said that the merchant only charged 20,000 yuan margin, on the line soon the grand gathering will be announced to the sellers to reduce the threshold of access to 3 years of technical service fees.　　Morning News reporter Liming @ background 20 noun records China e-commerce 15 years with a noun to record the development of an industry may be a simple, but it is very interesting, for example, you still remember the "72-hour network survival" activity? The event took place in 1999, when participants were required to live in a closed room for three days, and life-sustaining food and water had to be purchased through a computer with Internet access in the room.　　This is what many people call the first impression of online shopping. In 2000, the old E-commerce site ebay, Dangdang and excellent network has been established, the original DVD sales momentum is very fierce, the first sale of the DVD disc is "Dahua West Tour."　　However, at that time, the industry also has a lot of bubbles exist, for example, a website called e-country has launched a "full 10 yuan to send canned cola" marketing, delivery is free, really do not know how much the last loss of this site. Encouraged by the dotcom bubble, Chinese netizens have completed their initial knowledge of online shopping.　　Since then, E-commerce into the popular stage. In 2003, ebay (Weibo) acquired ebay to enter China, but it soon suffered a Chinese rival, founded in 2003 by Taobao.　　Taobao beat ebay for 3 years during this period, with the popularity of online shopping in the general population, many unique nouns came into being, including buyers, sellers, nets, Amoy, drilling, brush drilling, crown, fried letter, package mail, Alipay (Weibo) ...　　Later, a more popular vocabulary appeared-"pro". This word appears in Taobao, which is often used between sellers and buyers, to refer to "Dear". The appearance of "pro" is a symbol of the popularization of E-commerce, but it is also a sign of the upgrading of E-commerce industry, it represents the business for customer service work of habitual intentions andAttention。　　Into the 2009, merchants on the quality of goods, customer service, logistics more dedicated, but also in the same period, a large number of capital into E-commerce business (merchant to individual) industry, E-commerce site also began to pursue the brand effect. October 2010, where the object is popular, December, Dangdang to the United States listing; April 2011, Jingdong Mall announced that the C round of financing 1.5 billion U.S. dollars, several consumer website spell out the price to spell delivery; and to this summer, a few new shoes electric business website, is to play a big brand, Chao brand idea, E-commerce is not a pure "goods, low price" concept. Morning News reporter Liming to share:>> more