The largest ticket booking platform with Cheng

Source: Internet
Author: User
Keywords Stare at
Tags booking e-commerce platform forum internet + iphone market marketing mobile

Absrtact: The largest tourism E-commerce platform in China together with the travel, December 8 The first time the 2014 Chinese Scenic Spot Network Marketing forum and the fifth session of the same-journey tourist attractions partner annual meeting opened to Changsha, attracted Hunan, Hubei, Jiangxi, Henan

China's largest tourism E-commerce platform together with travel, December 8, the first time the 2014 China Scenic Spot Network Marketing forum and the fifth session of the same-journey tourist attractions partner annual meeting opened to Changsha, attracted Hunan, Hubei, Jiangxi, Henan more than 400 scenic spots to participate.

According to the statistics published by the same way network, 2014, China's tourism market scale continued to grow, the network booking annual growth rate of more than 100%; Overall bulk passenger volume annual growth rate of 20%, self-help travel further impact with group tour; online travel app installed capacity into billion, mobile phone subscription accounted for more than 70% It is customary for users to book by phone.

In the line tourism industry Leapfrog today, user booking has entered the "Wireless era." In the last year online OTA scenic spot ticket market share, with Cheng Jianbi more than 68%, has become the biggest scenic spot ticket sales website. At this time, the same process began to pursue in the domestic scenic areas of higher penetration rate.

The same travel founder and COO Wu Jian in the interview with the Red Net reporter bluntly, although Hunan people are famous for "spicy fear", the concept of consumption bold, but from the data, the intention of its online booking tickets in the country is still in the middle and lower levels, which with the current process in Hunan Province in the major scenic areas of the permeability is not high also has relevance.

"But from 2013 to 2014, the same journey ticket booking in the Hunan market value-added of about 3 times times, which let us see a strong market potential." "Wu Jian revealed that the same process will be established in the recent Hunan province's first branch office, and more actively with the province to launch a mobile based on the wisdom of the application, but also look forward to a more open attitude of cooperation.

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At today's forum, the same network has published several interesting internal statistics (the range is nationwide):

• "Wireless" mobile end user ratio of more than 86%, the size of the PC-side, mobile phones become the main Internet set

• "Weekend Tour" 2014, the weekend annual growth rate of 500%, the main travel radius of the surrounding 100 km, about 2 hours drive range is the first choice for customers to visit destinations.

* "Rich is willful" a week search demand peaks in Saturday, based on mobile internet real-time search, timing booking features are obvious.

The day of decision-making travel accounted for 50%, weekly travel accounted for 23%, every two weeks a trip accounted for 43%;

• "What kind of cell phone do we use?" The same way app users mobile phones are mainly concentrated in Apple, Samsung, Millet, which Apple users new and active higher.

Mobile phone models with the highest frequency of active users are: iphone 5S (29%), Samsung Galaxy Note3 (19%), Samsung Galaxy S5 (13%), iphone 4S (10%), Millet 3 (gros), iphone 6 (6%), iphone 6 Plus (4%), other 10%.

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