The last card of the grand dominoes was pulled down

Grand series of important dominoes in a recent has finally been demolished, Shanda network as the main body, announced the withdrawal of the game business, will be its current holdings of the remaining 18% of the total transfer to the Chinese and silver velvet industry and billion Li Shengda investment holding company. However, according to the "It Times" reporter survey found that the grand game is still actively recruiting staff, target positioning in the animation game talent, at the same time, "Blood legend Mobile Version" also recently on the line, Shanda games in the continued "blood" at the same time, it seems to be ready to "sell Meng"

Still hiring.

"The company is still running as usual," he said. "A big game insider told reporters that there is no see how the Chinese Silver velvet industry on the impact of the company," income treatment is also very smooth. ”

This year August has just been fully corporate legend, handed down, DNA, Avata, Beidou, Rui Haze, the origin of the eight studio system, is still in normal operation. From the Grand game released on November 30 earnings, the third quarter Shanda net revenue for 1.0963 billion yuan (about 163.6 million U.S. dollars), down 14% year-on-year, down from the previous quarter 1%; Net profit of 289 million yuan (about 43.1 million U.S. dollars), down 23%.

"The current game company in the layout of the listing, will split the business, this is the market trend." "A game industry believes that this move is not entirely bad for a grand game," he said. But other analysts believe that there is no connection between the games and the game, and it is hard to imagine how the company manages the grand game. This is one of the reasons the outside world is not optimistic about grand games.

Despite the different opinions, but the grand staff said the company's various product development, marketing and so on continue, and still actively recruit, "next year I hope to be able to in the field of animation has a relatively large expansion." "This has to let people associate with Chen Tianqiao that year" Web Disney "dream. 1999 Chen Flyover Registration grand, the earliest is running the network animation community to do.

Although the grand game of former CEO Zhang to go, but just a few days before he left the company, he has just brought back a heavy animation product "Final Fantasy 14", the domestic online players are expected to be more than million. The above royal insiders said, animation is the company's future direction, "Final Fantasy 14" is a signal.

"Legend" Gene does not fade

It is regrettable that the sale of news on the same day, the grand "blood legend" announced the launch of the same name hand tour, named "Blood Legend Mobile version." At present, "Blood legend Mobile Version" of the official website has been online, and opened the test eligibility appointment. This marks, since the 2000 "legend" opened the service, 14 years later, Shanda is still consuming the legend of the game, which has put Chen flyover on China's richest man and the altar of the game.

Over the years, although the "legendary" series of games in the Shanda game in the revenue accounted for the ups and downs, 2005, Shanda has proposed to get rid of the legend of Dependence, but until 2008, "Legend" and its derivative game products accounted for more than 50% of the sales of the Grand game product line. Today, "Blood legend" official website shows, "Legend" series has derived "Legend 3" "Legendary Return" "Legend" and other six games, is still the main force of the Grand game.

"Do you think people who have spent hundreds of thousands of of dollars are so easy to leave?" "A game player's words reflect the status of legends in the minds of some old gamers."

Using the legendary brand to market, a hand tour practitioners to the "it times" reporter said that Shanda is relying on PC-side tour "Legend" the former game giant, to the mobile end of the era to create brilliance, lack of just a point of entry. "Compared with the small game company, Shanda such giants in the packaging, marketing, market layout have a lot of experience and advantages, and they hold more IP (intellectual property rights), from the PC side diversion is also very easy." "In her view, the grand intent to move from the PC side to the mobile end, not without the opportunity, and the rival market, it also means that more PC players to move to the end, is a good thing."