The last fort of Millet is about to be conquered by Huawei?

Mobile phone is much more, also said accustomed to hardware, but forgot that many domestic mobile phone brands are initially dependent on the operating system started. These originally attached to foreign brands of mobile phone operating system, with user-friendly design and good reputation, for their own won the first batch of users, and then successfully transformed into mobile phone manufacturers, the rise of domestic mobile phones have their credit. So the domestic mobile phone has such a habit, no matter what brand positioning products, there must be a deep custom of the Android operating system, personalized and full and try to do well, this is also a domestic mobile phone signs. Even if the quality of the handset slightly worse, configuration a little lower, as long as the mobile phone system to do enough human, there will still be users willing to pay for this, the reason is simple: easy to use. Hardware and systems, handset manufacturers complement each other two legs handset manufacturers pay attention to operating system experience there is another reason, I am afraid that everyone can not be ashamed of. Hardware and systems, like the two legs of a mobile phone product, are complementary and indivisible. But there are few vendors who can actually do it on both legs. Hardware platform is attached to a large extent to some core components suppliers, such as Qualcomm, MTK and so on. Upstream manufacturers are standard business people, as long as the money can buy the core components, so the hardware is not only the upstream vendors kidnapped, but also copied by competitors, homogeneity is very serious, in this case they can make the only ROM. Domestic mobile operating system, rather than the operating system is more UI, a lot of mobile phone systems are directly in the name of the UI, such as MIUI, and Huawei's Emui, as well as Lenovo's vibe UI and so on. The real core of these operating systems is Android, the so-called deep customization is to remove the Android native interface, plus a layer of personalized clothing to see the world, Android is a fully open platform to allow partners to customize, which has the possibility of introducing a personalized operating system. Therefore, compared to the hardware, the handset operating system customization threshold is much lower. Huawei and Millet, hard software of the choice of the two well-known mobile phone brands, millet and Huawei, in the hardware and software this fork, the choice of different roads, now a few years ago, seems to have been able to see some conclusions. Huawei is a maker of hardware, in the mobile phone product line differentiation strategy, selected from the hardware to break through the core technical difficulties, while slowly cultivating user habits, and gradually evolve into hardware and software are competitive mobile phone brands. and millet from software start, first have enough human miui to cultivate user habits, and then guide users to use their own mobile phone products. Mobile phone hardware platform, then introduced the industry's mainstream Qualcomm, the use of relatively mature solutions to quickly launch products. 2011 and 2012, Millet introduced millet mobile phone 1 and millet mobile 1s, become dual-core mobile phone representatives, and by virtue of the price advantage and good reputation MIUI system opened the market, become a night of red phone manufacturers. But then, a time bomb was tied to himself.。 Also in 2012, Huawei launched the glory of 24 nuclear handsets, the operating system using the original design and their own emui two-pronged strategy, while the deep customization of the emui is only in the 1.0 phase, ease of use than MIUI, in hardware but with their own Heiss K3V2 processor, hardware research and development results. In the twinkling of 2014, Millet mobile phones continue to use Qualcomm's hardware platform discount price war, relying on the millet mobile phone MIUI attract the most loyal users. Lei said that millet may have to face a few years of not making money, now to see his mobile phone really do not make money, so that can not continue to use the price war against the 1799 yuan against the competitors. and Millet's core components suppliers high general rules to make enough money, because the monopoly was fined. Huawei at the same time, not only honor 6 mobile phones with their own research and development of the eight core processors, to become the world's few companies with baseband chips, completely off the Qualcomm and other foreign suppliers rely on the technology has its own, cost-controllable absolute advantage. Looking at Huawei with a head to do research and development, a silent completion of the UI short board, I do not know still heavily dependent on Qualcomm's millet how to feel? Homogeneity becomes a fatal flaw, and innovation becomes the only way out. A good UI can greatly increase the user's identity to the handset, but a good handset needs not only the UI, but also the result of the deep combination of the powerful hardware platform and the humanized system. Put aside the quality of the handset does not say, in terms of specifications and prices, millet mobile phone has been deeply troubled by homogenization, mobile phones are difficult to show any advantage, even compared with other mobile phones at the same price, there are more than 4G of the mishap. Can maintain the millet and the user, only then is the humanity famous MIUI. Although the latest MIUI6 has been criticized by individual foreign media for copying iOS, its merits cannot be denied. Unfortunately, the operating system is also a battlefield, with fierce competition. While the hardware strategy was deployed, Huawei's progress in software had never stopped, and in September 2014 Huawei announced a high-profile announcement of its new Emui 3.0. From the emotion UI 1.0 to today's EMUI3.0, we can see Huawei in the development of mobile phone hardware core technology, in mobile phone operation has also achieved a humane and personalized transformation. For example, one finger function, in the industry for the first time will touch out of the screen's limitations, ingenuity also makes people itch unbearable. In addition, like in the mobile phone to achieve Remote Assistance function of the family care, the launch has also been praised by users, is well-known. It seems that the new EMUI3.0 may be able to bring Huawei not weaker than the competition of soft power to upgrade, become the hardware after the Huawei mobile phone to lay another cornerstone of competitiveness. The face of Huawei, whether hardware or software on the step-by-step press, the future of millet can also play what good cards, perhaps only innovation is the final solution.