The last kilometer of distribution service is increasingly becoming the focus of the competition of electric business enterprises

"Last kilometer" of the distribution services increasingly become the focus of electricity business enterprises competition, last week, the special sale of the website will announce the National Logistics Business Express freight rate to 6.5 yuan, hope to increase logistics investment, "to ensure" the quality of logistics services. Tang Tanji, senior vice president of the company, said that the future will continue to increase the logistics system construction, in the country to establish a dense storage base, to get through the electrical business downstream. Some insiders point out that logistics is becoming the key battlefield from "price war" to "value war", and how to improve the online purchasing experience by logistics quality will be a major test for the electric business.

Rising costs aim to raise the shelf price

Only goods will say that the increase in tariffs is to enhance the user experience, will never pass the cost difference to consumers. Only products will be the cooperation of the logistics provider set 7 major assessment indicators, such as aging speed, due to the rate, the rate of customer complaints and other indicators to give incentives to punish.

In the past four or five yuan in the industry, the freight rate is not uncommon, last June, only goods will be on the logistics partners on the transport costs, each single minimum tariff of 6 yuan, this is to increase to 6.5 yuan, continuous reverse increase in tariffs, the company's cost pressure is gradually increased.

In this regard, only the goods will say, on the surface logistics costs have indeed risen, but in the long run the rising costs will be in exchange for quality logistics services and turnover growth. Only orders to a certain extent, the marketing costs will be correspondingly reduced, the scale of the expansion will allow early investment diluted.

Logistics distribution becomes the focus of competition

When the consumer net buys, in each commodity homogeneity competition intense situation, the logistics distribution speed and the service quality also becomes the choice Merchant's important standard. In recent years, such as the Beijing-east and other electrical companies are long-term in the construction of logistics continued investment, but some did not build the logistics channels of the electrical business enterprises on the logistics distribution is a headache.

In the electric Business Express market, courier companies in order to compete for a share of low-cost competition orders, but the quality of service also follow the "decline." And some of the electrical business in order to save logistics costs, squeeze the logistics business of each single logistics costs, and the logistics business under pressure will naturally reduce service quality and distribution efficiency, and ultimately can not bear the low price and abandon cooperation, resulting in the constant change of logistics business, resulting in a vicious circle.

In addition to the quality of the price increase, only the goods will be said, will not consider the logistics system and only focus on special sales, and logistics to the professional logistics providers, the future will continue to expand the warehouse volume, add Strategic logistics Center, to ensure the efficiency of warehousing logistics. As for the development trend of the electric business logistics, only the executives pointed out that the industry will present three trends, service versatility, service flexibility and the construction of modern logistics system, who can cater to these three trends will occupy the high ground of the logistics sector.