The last six months of Sina Micro Video contest

Summary: The last six months of Sina Micro-video contest (first quarter), a professional, authoritative panel of experts finally elected the micro-script, micro-film 6 different styles of winning works. The 12 award-winning works include high-quality blockbusters produced by professional teams,

The last six months of Sina "micro-Video Contest" (first quarter), a professional, authoritative panel of experts finally elected the micro-script, micro-film 6 different styles of winning works. These 12 award-winning works, both professional team production of high-quality blockbusters, there are simple grass-roots works, the content covers the thriller, Social, human feelings and other major themes. Whether it is from audio-visual, reading feelings, or emotional rendering, the netizens have brought a scene shock.

Sina "micro-video contest" launched in June this year, a total of micro-script and micro-film two units, take 5 months, experienced the audition, re-evaluation, final evaluation of three stages, the whole process has aroused widespread concern in the community. It is understood that the micro-video contest, covering 31 provinces, autonomous regions, municipalities, as well as Hong Kong, Macao and Taiwan. The micro-film Competition of micro-blog published a topic of 104,531, the number of users participated in 71,766, the contribution of 1904 pieces of the micro-script competition in the micro-blog issue of 161,025, participate in 71,958 users, contribute 93,049; overall micro-Video Contest topic volume 400,598, Participate in 227,652 users.

It is reported that Sina held the micro-video contest, "expert jury" strong lineup: Director Gauchich, Lu Chuan, Ning to join, to ensure the micro-video contest at the production level of professional height; Chinese film star Feng Shao, Golden Horse actress Hailu and other actors participate, also make this micro-video contest Starlight Sparkling; sports commentator Huang , CCTV sports commentator Yujia, beauty writer Jiang, writer Long Yi and other celebrities from various industries and fields joined, making the jury members more diversified. These professional assessment of tireless pay for Sina "micro-video contest" The first quarter of the smooth finale laid a solid foundation, the final award of the first two (micro-script, micro-film each one), second prize four (micro-script, micro-film each two), the third prize six (micro-script, micro-film three).

This July, Sina Video combines its own product and resource characteristics, make full use of Sina "portal + microblogging" dual platform, launched a "micro-video strategy", that is, in the continuation of existing strategies, will be in the future development of more attention to "valuable short video." Sina "micro-video contest" as Sina "micro-video strategy," the first launch of the project, aimed at the creative and energetic young people, to provide a display of their own talent stage, a steady stream of Chinese network short film industry, to provide more excellent screenplay creativity, to explore and cultivate more excellent video production talent.

At the same time, micro-video contest for the vast number of enterprises in the marketing of new ideas, new media channels, designed to bring the industry a new category of video marketing "micro-video." Sina's philosophy has aroused the high concern of enterprises, more and more enterprises began to put Sina video, and some innovative enterprises also work with Sina to try Micro-video marketing: Adhering to the innovative concept and many for the young users of Dongfeng Honda, has been hoping to try new video marketing, This won the Sina Micro Video contest full sponsorship right. Dongfeng Honda hopes to be able to sponsor this form, depth into micro-video marketing, this is a creative enterprise of automotive Marketing "micro-exploration."

Sina "micro-video Contest" has aroused wide attention from all walks of life. Expert analysis said that this is mainly due to the current trend of video consumption: Video has become a daily "compulsory course" for many users, the proportion of consumption is increasing, almost all of the microblogging users are inclined to choose to use micro-blog to watch and share video, which makes micro-blogging is one of the most important platform for video consumption. At the same time, the communication form of video is socialized, which is beneficial to more audience participation. Based on these consumption habits of the user market, the content of enterprise marketing also gradually video, thus creating a "micro-video" market.

Zhang Jiming, a researcher at the brand Image Laboratory of Renmin University of China, said, "micro-video" The value is more and more obvious, not only the price is reasonable, the audience is young, but also lets the enterprise tells the brand story, conveys the brand idea, thus becomes the multitudinous Enterprise's marketing standard; and Sina's micro-video contest provides the enterprise with a creative resource base , so that enterprises from these existing video capture their own marketing inspiration, 咂摸 new video marketing ideas.

It is also reported that in early December, Sina will be held in Beijing, a grand "micro-video contest" Works screening and awards ceremony, to create a "video of the Night", there will be some excellent original team through the signing of the way to join the original Alliance Sina video.