Business-to-business E-commerce mode, refers to the enterprise through the network to promote the brand, promote products, the way to carry out business. It is the platform and carrier of business-to-business business for enterprises to use E-commerce websites with different business-to-business e-business models.
The ranking of Business-to-business websites is an intuitive measure of business-to-business websites. October 2013, the China Association for the Development and application of E-commerce published the latest ten business-to-business websites in 2013. Alibaba, HC Network and Lok Hundred for the procurement network to become the first three domestic business-to-business website.
According to statistics, the current China's E-commerce platform up to thousands of. Every day there is a new E-commerce platform online, of course, the old E-commerce platform is closed. From China's E-commerce development and application of the association for nearly a decade of monitoring data, the real strength of e-commerce sites are not many. Occupy the top ten E-commerce website brand ranking of E-commerce sites relatively stable. For example: business-to-business type of Alibaba, HC Network, Lok Hundred for the procurement network; The type of Business-to-consumer Amazon, Jingdong Mall; Consumer-to-consumer type of Taobao.
2013 China Top ten business-to-business E-commerce website brand Rankings
Coincidentally, the top three of the ten business-to-business sites represent three business-to-business e-business models. The top ten business-to-business websites continue to grow fast, and enterprises are more inclined to promote their brand through large-scale e-commerce websites, and to carry out business-to-business e-commerce business is inseparable.
An interpretation of Business-to-business website model
The business-to-business web model is usually divided into three categories: information platform, network media and Procurement Service type.
One of business-to-business e-business models: Information platform type
Information platform-oriented e-business model is the exchange of information between the buyer and seller in the transaction platform. This kind of business-to-business E-commerce model site does not participate in user behavior, does not guarantee the effectiveness of platform information. This kind of website industry is very wide, almost all industry can trade on the same website.
Of the top ten business-to-business websites, Alibaba is the type of leader. Alibaba to clothing, small commodities wholesale mainly, now has developed into the world's largest all-category Business-to-business Web site. Alibaba Business-to-business E-commerce Platform competition is more intense, platform resources to the large sellers concentrated.
Business-to-business e-commerce Mode II: Network media
Network media business-to-business E-commerce model is to provide advertising-oriented business E-commerce. This kind of business-to-business E-commerce Model Web site industry information is rich, e-commerce information is mostly promotional nature.
The top ten business-to-business websites, HC Network is more typical network media business-to-business E-commerce model. Because HC network started from the media, this also determines its E-commerce model positioning.
Business-to-business E-business Model III: Procurement Service type
Procurement Service-oriented E-commerce, is the site for members to provide procurement outsourcing services Business-to-business website. This kind of business-to-business E-commerce model is highly professional because of the need to participate in the procurement behavior. The core of this kind of website operation is to discover buyer's customers, provide purchasing service for purchaser, and meet the sales demand of suppliers.
The top ten business-to-business Web sites, Lok Hundred Procurement Network is the Procurement Service-oriented e-business model initiator. Lok Hundred for the procurement network has a professional procurement team, specializing in industrial procurement. They provide procurement services to buyers to meet the purchasing needs of buyers. If the supplier is accredited to the Supplier library through certification, the purchasing team will also have someone to match the purchase order accurately according to the product characteristic product to help it increase the sales.
Business-to-business E-commerce Trends
Professionalism: Focus on a category of business-to-business E-commerce sites, more and more attention and favor.
Service: Information-Type e-commerce platform encounters the bottleneck of information mixed, enterprises are more inclined to choose directly to provide sales and marketing services platform.
In linear: Online trading business-to-business E-commerce prospects are extremely broad. But security is a subject of widespread concern. Some special products also need to be under the line to audit the qualification of merchants and other links.
In the top ten business-to-business websites, Alibaba, HC development model more mature, competitive, and then follow up on the business, the effect is not obvious.
In the top ten E-commerce sites, music hundred for the rapid rise of the procurement network, but also reflects the development direction of business-to-business websites. The prospects for business-to-business websites that specialize, service, and segment the market are broad. This not only break through the traditional business E-commerce Web site information mode of development bottlenecks, but also strengthen the penetration of specific industries, expanding the suppliers and buyers of corporate influence.
Suggestions on e-commerce for small and medium-sized enterprises
Business-to-business E-commerce is a market strategic alliance with Mutual supply, mutual trade, mutual circulation supply and mutual circulation trade.
Small and medium-sized enterprises to carry out e-commerce, need to pay attention to the following points:
1. Priority should be given to top ten business-to-business websites to guarantee the safety of business transactions and to ensure the effectiveness of corporate promotion.
2. You can choose a better service Business-to-business Web site to enjoy the professional optimization of resource allocation services, efficient information services.
3. Procurement outsourcing services can be considered in order to enjoy the cost advantages of joint procurement and centralized procurement, while the enterprise resources can be used to develop core industries, update enterprise products and improve the core competitiveness of enterprises.
4. Finally also pay attention to the professionalism of the Business-to-business website, so as to find a better quality of their suppliers, so that their own enterprise procurement scope effective expansion, the fastest way to obtain their own enterprise product development needs of raw materials, general machinery, spare parts and other industrial products required accessories.