The latest internet marketing trends to be known in the 2013

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Network has become an indispensable platform for enterprise marketing promotion, early network marketing enterprises to dig early to the first bucket of gold, now, more and more enterprises into the network marketing trend, more intense competition. With all kinds of network marketing patterns emerging, so that enterprises in the face of opportunities, but also face more challenges. Enterprises to stand out from the fore, to seize the opportunity is very important. So, how can enterprises seize the opportunity? The answer is to get a clear picture of the latest online marketing trends! Deep-focus of network marketing in the current market in-depth analysis, summed up 2013 years to know the latest network marketing seven trends-

Search engine rankings will determine the fate of the enterprise

In recent years, the search engine has become the main tool for Internet users to obtain information, as of the end of 2012, China's search engine users reached 451 million, compared with the end of 2011 growth of 43.7 million people, the annual growth rate of 10.7%, in the Netizen's penetration rate of 80%.

It is reported that the 2012 search engine usage ratio for the first time surpassed the network music, became the Netizen first big application. In particular, the shopping search engine, in the user from a number of stores to select and purchase goods in the process played a crucial role. In other words, if the enterprise can layout search engines, so that their site by all search engines to be included, orders will flow.

The big effect of micro marketing

According to reports, January 2013 micro-credit users have exceeded 300 million, the industry is expected by the end of this year, micro-letter users may break through 500 million. At present, there are a lot of sensitive enterprises to pay attention to this huge number, and into micro-credit marketing, achieved very good results. No matter when and where, the enterprise can push the product information through to the user, lets the user see and produce the interest first time. Micro-letter high reach rate, high precision, high convenience characteristics, will be more enterprises to apply to the promotion.

Network Marketing mode-full network marketing, the global network

The smartphone industry is booming, with experts predicting that global smartphone shipments will reach 937 million in 2013, up 30% from 2012 's 723 million year-on-year. With the high popularity of smartphones, various mobile ports have become the "new battlefield" for enterprises to seize. Along with more and more diversified marketing methods and more and more channels of access, there are some enterprises through some of these models to win more market share. In fact, if an enterprise wants to achieve greater success, any effective marketing method should be tried; Any channel entrance that exists for consumers should not be missed. The era of full network marketing has come, through all the terminal port, all the channel entrance, or even build a variety of small language network marketing platform, will each country's customers "sweep", and through optimization so that the major search engines are priority to include the enterprise's website, so that consumers no matter where, Can clearly understand the company's product information, thus becoming its first choice to buy products.

Creative Marketing Video can not ignore the charm

In recent years, creative marketing video has emerged, including Europe and the United States, Japan and South Korea's video site has also begun to join the marketing team, and the breakthrough progress. At the same time, the analysis of foreign research institutions also support the reasons why these enterprises are willing to develop video marketing, because the video marketing of brand and advertising memory than the traditional 15-second form of advertising more than a few times, and video production costs can be said to be 0 cost, a short period of time can be completed, upload speed is also particularly fast, more users loved.

Word-of-mouth marketing which directly influences purchase decision

Data show that in the June 2012, users generated content on the site traffic than the site itself published content flow is higher, that is, more and more users are willing to share their experience or feelings on the site, or even to answer other people's doubts, or to discuss each other. It is reported that the user generated content page browsing volume of the total Internet traffic rate of 50.7%, and the site itself published content of the page browsing volume is 47.32%. Blogs, forums, questions and answers, SNS and other applications of the share of traffic more than news, search, E-commerce and other key areas of the total. At present, more and more users pay more attention to the purchase of a product and search the user experience of other users through the network, and make the decision whether to buy or not.

Social media marketing that facilitates two of users ' purchases

Investigation found that 47.6% of the surveyed enterprises in the use of social media, by breaking into the consumer's favorite social media, into the consumer population, the most direct understanding of consumer demand, and access to consumer products after the feedback, to maintain timely follow-up to solve the consumer's use of the product caused by the bad feelings, Urge consumers to buy the product two times, and establish the brand, culture and trend of the enterprise.

Wealth under Big Data marketing

Large data, that is, the vast amount of information, enterprises through the collection of data, analysis of data, in a short period of time will be able to grasp the market the latest firsthand information, and to develop the next promotion and development of the enterprise path.

Especially in the face of the vast number of users on the network, real-time complete data can play a very important role. For example, you can see how the user understands your product, what search engine is used to enter your site, browse the number of products, the purchase of payment methods, and even can analyze the reasons for not buying, that is to say, the Big data era makes the future market will be more people-centric, proactive to meet user needs, improve precision marketing.

If enterprises can seize the above seven major trends in the initiative, it will be able to seize more market share.