The latest trend forecast of advertising industry

I've been in the advertising industry for many years now, but in the advertising industry, one of the things that has always been a novelty is to see what kind of ad conferences are most noticeable and what people are talking about when they leave the meeting. If you use High-tech to determine the attractiveness of advertising, then you must mistakenly think that you are in the "South Southwest music Festival" (South by Southwest, generally referred to as SXSW), rather than participate in advertising meetings. In fact, the use of social hotspots to judge the attractiveness of advertising is the most correct. The convergence of advertising, marketing, communications and technology is an inevitable trend and must not be halted, as media convergence represents the way forward. Below I summarize, the recent advertisement meeting's correlation forecast, the statistics as well as the advertisement trailer.

Social forecasting

1. Site sharing richness

Sharing here is a shared activity that transcends social bookmarking and uses Twitter for simple applications like Weibo. Webmasters need to think about how their site can provide each element of an independent share. For example, Sarah Personette (Facebook's global relations manager) showcases the shared services offered by Levi's website, including starting your own online store, sharing your status with friends, birthday reminders for friends, and online gift-giving.

2. Search engines face imminent death

The prophecy that "search is dead" may soon come true, and more than one expert has discussed the fact that communities, smartphones and video revenues will outstrip search revenues for five years.

Jeff Green, of trade desk, used a good case study to show how to optimize the display of search engines by repositioning them (for example, the services required to fill in postcode include: Date-week/time-date, excellent site, analysis or status), And think about what real mobile products are.

3. Google and the Facebook war rages

Google + 's debut before Google's commercial advertising, Christian Oestlien (Technology and Advertising product department manager) to show you a set of data:

90% people will take advice from friends.

84% People make a purchase decision after doing research online

77% 's brand-related content is shared by users

95% about brand posts not answered

4. Communities will become more authentic

This is my personal guess based on the paid playback options and the public participation application. The more the brand wants to make a quick profit through the community, the more cautious it should be. I do not object to the existence of sponsored conversations or paid influences, but I would rather see a full display of the true information of the community.

Technology forecast

In a word, yes! Advertising has been completely changed from the traditional, simple, labor-intensive operation mechanism into a technical, automated solution mechanism. Excellent examples:

• Proxy services for advertising and data streams (DSP is data stream Proxy service) and decision parameter selection (DMPs i.e. decision-making preferences)

HTML5 and developers use HTML5 to deliver information to users

• Mobile-The American mobile era has arrived, said Eli Goodman, spokesman for the Chinese Internet Data Research Center (comscore).

Mobile prediction

1. Mobile First Development

Stephen Gates, senior creative director of Starwood Hotels (Starwood Hotels), first developed mobile devices before developing browsers.

2. Mobile + localization (mobile + local) has unlimited potential. Expert case studies have shown that when using mobile devices, the more people find intimacy, the more likely they are to buy.

Summary

1. Acronyms are becoming more common

Last year, DSPs (proxy service for data flow) and Rtbs (recommended transmission block size) and other technical abbreviations appear frequently. They are still in use this year, but there are also social acronyms such as SOCO (Hong Kong Association of Community Organizations), Solomo (social + mobile + local), and So-mo-vid (social + mobile + video).

Of course, ROI (investment yield, return on investment) is also used frequently.

2. Steve Jobs Myth is enduring

Mr. Jobs's biographer, Walter Isaacson, was popular recently. The most important news for me is jobs ' belief that profits come from products, and that starting a company is a prerequisite for all this.

3. The use of tablets began to become commonplace

Many of the attendees have tablets, with the ipad in the majority, and they can always use a tablet computer to record their content.

4. Many advertising agency processes, methodologies and business models still apply

For example, the use of "we" in the advertisement, rather than "they", the first person more fit the audience mentality.

5. It's an age of entertainment and kings.

You might think advertising experts knew that, but they lacked the passion to make it happen. Dos Equis Company's two products Colin Wescott-pitt and Ben Fox are ranked first and lowest in the advertising popularity rankings, so we can see that entertainment is a key factor in advertising market revenue.

6. New technology is more popular

Feedback is available via Twitter. These feedbacks include the following Web sites geoedge,semcasting,mobile app tracking (mobile app tracking), Hashtagart, and Socialtoaster.

7. The presentation chart is also a factor in winning attention

Isn't advertising popular? Why not add a show diagram?

(Original starting on November 15, compiled: Hollisa)