The law of success for internet entrepreneurs

Source: Internet
Author: User

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The development of the Internet is different, the law of its entrepreneurial success will also change. In fact, this sentence itself is a pseudo proposition, after all, for any industry, there will never be an inherent success of the law, so the author here is an internet entrepreneur closely follow the trend of the Times, see the development trend of the internet need. Then the success of the internet today should be: to seize the core needs of users, improve the product user experience, all around the user turn.

Any successful website must be able to hit one or several of its users "pain points", that is, to meet the user's one or several core needs. To help just graduated students in the shortest possible time to find the ideal job, this is the most core of the Yjbys Job search Network "law", which is the first to enter the society of fresh graduates of the confused understanding, but also to the new graduates of the core needs of the excavation. Or further, Yjbys job search nets caught is this impetuous uneasy society, accompanied by the number of college students brought about by the college students to find a difficult job, no planning solutions. Each for graduating students to set up the column, products, is Yjbys Job Network to create the first college student job search site support law.

So as other Internet entrepreneurs, how can we accurately find the core needs of users? The author thinks that there are two kinds of methods in the industry at present: one is the data analysis method which is represented by the competition goods analysis, such as setting the index, digging the related data, analyzing the data to get the user's use behavior and habit, Finally find the core needs of the target users; the other is "role generation", the site's planning team often need to put themselves into the actual situation of the target users, the real experience of the user's feelings, thus digging out the core needs of this user group.

In different stages of development, the way in which site operators seek the core needs of users will be different. The user sample quantity is small in the early stage more uses the scene experience Discovery Way, after the user level reaches a certain level, then may through the data mining to better satisfy the user demand. For example, through data analysis, to help fresh graduates grasp the recruitment needs and recruitment plans of various enterprises, analyze the characteristics of the HR comparison of fresh graduates, to help fresh graduates to carry out their own professional personality assessment, their own career planning and so on reasonable. These are the user requirements that can be mined by analyzing a large number of user samples.

After the basic value positioning is determined, the site's improvement, fullness and even direction, to some extent, has become the result of multiple forces.

To a certain extent, the site is not actually planned, which may make many people feel incredible. Because of the differences within the user community, the site more significant function of the adjustment will often trigger the user's different responses, at this time need to accurately judge the mainstream trend of the basis of the right to adjust, gradual and gentle adjustment, avoid simple and rough. The site is not perfect for its operators to study the closed door, but must be in the user's use process, according to the core needs of the mainstream users to adjust. Even a lot of functions and columns are the owners of the beginning of the unexpected, I believe that a lot of webmaster are deeply experienced it?

What qualities should a good website have? The author thinks that at least three points is necessary: first, to access the smooth, that is, to open the Web site faster, the second is to be concise;

First of all, in the current Internet environment, open a Web site, each let the user wait a second, will lose a large number of users, the current user lacks the patience and patience to wait for the ability, access is not fluent easy to bring users distrust or unprofessional user experience, internet entrepreneurs should keep in mind that they would rather spend more time, Let the user spend less time. But everything has two sides, performance is not a purely technical aspect of the problem, but also include strategic considerations, entrepreneurs need to balance the speed and effect. For example, when you click on a message for a micro-letter, it always goes to the message list instead of just displaying a single message, which, while sacrificing some speed, can make the message's arrival rate even higher.

Second, be concise. So that all users can complete their own web site is a kind of extravagant hope, all-inclusive bring the absolute will not be traffic, when users want to find their own needs of the function will be like a needle in the haystack, the user needs can not talk about. But also note that simplicity does not mean simplicity, simplicity should be a reasonable collation. There are countless meters in the cockpit, can you say it's not simple? It has to be so complicated. So it's not that less and simpler is simplicity. The simplicity of the website should refer to the core function to be prominent, not the core function to have, does not need the function cannot have.

In the design of the site to the "What Users Want" and "what you want to" game between. Users surf the internet like a fish in a pond, and web developers need to build barriers to guide users. Just like Yjbys job net of the Net Shen System, originally for all types of job seekers design, but later may be taken into account the site of most of the user group for the fresh graduates and enterprise HR, so we can find that its net Shen system has obviously been tilted to the graduates.

Third, to have love, to have love is an important trait of a good website. Web site with the user's interactive inevitable, so we should try to make sure that the users of our site are happy in this interaction, and that to make the user happy, we have to be very clear about who our user groups are and then refine the site's user experience based on their preferences. This is easier said than done. Just like the "Old Man mobile phone" appearing on the market now, I think it is a kind of completely failure product. Although the old man mobile phone design has a big font, super long standby, the oversized volume is ideal for older people, but if my father lacks a cell phone and I happen to have an iphone, my father may find the iphone more difficult to give up, but if I buy him a so-called "old man's cell phone" And told him the phone was an old man's cell phone, I think my father will choose in the shortest possible time to learn to use the iphone to play "Angry Birds", and will not be holding the elderly mobile phone everywhere with people said: "Look, this is my son bought me the old man mobile phone, really practical!". After all, no old man would want to hold his cell phone all day and think he was old. Isn't it?

Therefore, in today's Internet environment, the most important thing is to identify the user groups, mining mainstream users of the core needs, and meet their needs. As long as the user "serve" good, "reward (flow, income)" Nature is greatly there!

This article by: http://www.yjbys.com/webmaster Feeds

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