The law of the mind: to speed up 10 times times the sale of the copy of the stunt

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Every day to see a variety of copy, such as Taobao product copy, Baidu Auction copy, newspaper copy, street distribution of various types of DM copy. I have been thinking about how to change these very prosaic advertising copy, you can let consumers immediately mention the interest, and the product of obsession, to achieve rapid purchase.

After my constant research and summary, I finally found a way to let the target customers have a strong desire to have this product after reading. So, what exactly is this method?

Before sharing this method, let me tell you a story about my childhood.

Remember is in the middle school, when my grades have been not to go, because the memory is not good, like those historical times, English words are always unable to remember. Later I read a magazine about the memory method of the textbook ads, I remit money to order a set of.

They sent me a textbook, the teacher in charge to me, it is obvious that he opened the look, and left a word to me, "This method also works?"

I got the textbook according to the above method of learning for one months, the result of my memory greatly increased, many difficult to remember the history of the Times, English words can be seen a few times to remember. Even more incredible is that after six months will not forget. It's amazing! (some can last a few years and forget).

Since I began to enter the text of the industry, I wonder why this memory method can have such a large effect? Can you put these things into the writing of the copy, but also to let others see the copy after the first read, and always remember your product?

After my constant research, it turns out that it can be ...

And I'm surprised!

Why do many people think that what they write is not attractive to others? The memory method I learned was to process something very ordinary and then make it very vivid and peculiar to achieve the purpose of deep memory.

I would like to give an example, if a person is very thin, the usual term is "this person is very thin", but if the comparison with the image of the saying is "This person is very thin, as a match stick up a big head."

Ma Yun's wife wrote a memoir, describing her son's passage, I read her whole article, after one months, only this sentence so I have been forgotten. This is the role of image description.

For example: he eats steamed buns. Usual)

He eats steamed buns. The belly pudgy, the belly burst. Strange)

When you see this, you will understand that if you use it in a very ordinary way, it is not attractive. If you use a more figurative, peculiar way to express, it will be memorable.

For example, you write "Our product supply is timely" there is no like "we can supply in three days" good. "We have a lot of form numbers" rather than "we have 55 different models", do not say "very light material" and say "as light as feathers."

There are, of course, more advanced means than images, which are the laws of the mind that are to be spoken today. So that's the best moment, are you ready?

First of all, explain the "Law of the Mind", what is the heart of the image?

For example, the novel "The Romance of the two Kingdoms" is through reading and entering the brain with words. Text)

TV series "The Kingdoms", is through watching, to screen and sound into the brain. Image)

Look at the comparison: watching the TV series "The Kingdoms". Image)

Watch the TV series "Mickey Mouse and Donald Duck". (Heart image)

The image of the mind is a form of subjective distortion, processing and even fabrication. You watch some of the commercials on TV, and usually advertisers put some products, such as toothpaste, into a virtual image that can move and talk. This way you look, it is more lasting than the general physical form of advertising to remember.

See here, you may say, video advertising can be done so, if it is pure text-type ads, how to achieve this effect?

Don't forget, the text can also be written in visual language, I use air-conditioning this product to illustrate. Let's say the air conditioner brand is called "Maoj", hehe, a letter brand. Then assume that the 4 major selling points of the air-conditioning are: small noise, fresh air, good quality and thoughtful service.

If we use the usual wording, the product introduction is this:

"Maoj air-conditioning using a new generation of mute technology, low to 25 db work volume, so that you daytime away from noise interference, night with quiet sweet sleep." Unique antibacterial filtration and anion technology, can effectively purify the indoor air, so that every time you breathe feel fresh, natural comfort. Omni-directional wind device, so that the appropriate temperature to easily reach every inch of space, even away from air-conditioning, you can enjoy the three-dimensional natural wind. Outdoor chassis using hot-dip galvanized steel plate and ceramic paint, double protection, so that the air-conditioning machine more durable, long service life to extend good quality. High-quality after-sales service is the fresh air air-conditioning to every customer's sincere commitment, since the date of your purchase within 6 years, air-conditioning machine has any quality problems can enjoy a thoughtful warranty service. Maoj air conditioner, the noise is finer, the air is fresher, the quality is more ideal, the service is more thoughtful! This is the air-conditioner you are looking for, what are you hesitating about?

Now let's do another way of writing, add the law of the mind, and see how it works.

"Maoj air-conditioning using a new generation of mute technology, low to 25 db work volume, like barefoot on the beach on the fine sound, daytime away from noise interference, night with a baby quiet sweet sleep." Unique antibacterial filtration and anion technology, can effectively purify the indoor air, so that you can breathe in the home and the same fresh air in the forest. Omni-directional wind device, so that the appropriate temperature easily reach every inch of space, even in the corner of the room, can feel the spring breeze like the comfort. Outdoor chassis using hot galvanized steel plate and ceramic paint, double protection, wearing a double "armor" Fear rain and rain? Good quality, more good service, if you buy the machine at the same time like your son, then, until your home baby 6 years old, air-conditioning machine can enjoy a thoughtful warranty service! The freshness of the Great Forest, the quietness of the bedside of the baby, the protection of double armor, and the health protection before the age of 6. This is the air-conditioner you are looking for, what are you hesitating about?

I asked around more than 10 friends who said that the second product copy was easier to remember and more appealing to. Of course, "The Law of the mind" is not easy to grasp, it needs to undergo a period of special training, think I was learning this law every day to give myself at least one hours to practice. It can be said that this special training is a basic skill, only the basic skills of a solid, write such ad copy will be able to easily.

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