The law of the station: Service first advertisement second

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Many novice webmaster feel difficult to build a station, maintenance difficult, the promotion is more difficult, one is because the domestic prohibit the personal register CN domain name causes the construction station cost to rise rapidly, the second is the state to the network management unusually strict, all with the color related IDC, the Union, the stationmaster all has the possibility of imprisonment, three is each major forum website strengthens the management, in the Know, QQ, alumni propaganda become difficult.

Previously, built a free film station and free resources station, built to quickly replicate the content of others, and then to the forum, Bar, know, QQ, alumni and other Dafa ads, there are many issued just soon was removed by the administrator, overworked all day advertising flying, but the effect is less.

A few days ago, through the exchanges with other webmaster, understand the importance of dedication, previously is to make money and publicity, not to consider the psychological needs of users, but now very different. The traditional mass advertising marketing has little effect, through the network of new marketing model will be able to achieve good results, this day, took out their own modified one weeks of "similar to the PC Egg AD Task Network" source to webmaster nets, Chinese webmaster, outdated to post, can not think of every day to bring their own hundred IP. Another way is to collect the electronic version of the book, and then uploaded to Sina love to ask the sharing of information, daily also easily get hundreds of of IP traffic.

A lot of stationmaster make money is because have no flow, look for feasible promotion method force in eyebrow Jie. I suggest to take the second route of service first advertisement. We need to change our thinking mode, not advertising is flying on the income, but should be accurate marketing, we first need to understand what users need, care about, worry about what.

With this end, we combine our knowledge. Ask oneself can help them, solve these problems for them, instead of one to the forum, Post bar, other people's blog blindly posting and message. For example, I do Amoy site, its own promotion to users to get commissions become more and more difficult, because I would like to provide promotional ads site, I hope the net shop owner to buy this service. If, we just collect a lot of wanted to, or in the forum continue to send ads, the results are not significant.

We can go to Baidu Bar, Baidu know and Taobao forum to look at, and then we know they open shop want some things: how to improve the credibility, open shop operation cheats, what to sell the most money, how to improve sales, how to promote goods, etc. are their concerns. Know their needs, we can collect some information Baidu, and then made into e-books, free to provide them. Know their needs, we first into the bar is not a post, but first to explore the situation, and then use their knowledge to give them some advice or help, and finally by the way to promote their own things.

This method of promotion is based on the "service first", through which we grasp their psychological needs, and then seek ways to solve or meet their needs, they will be in the benefit of you to deepen the impression, and give you bonus points.

According to this thinking, to all people like friends to solve their problems, and then build their reputation. For a long time, you have a lot of sites in that place, and you have lots of fans. Later, whether new or old friends, mention you or the release of things will have a sense of trust.

In this way, you grasp these connections, later you do promotion will be someone silently support you, because they have been your help, this may be human. Therefore, the webmaster to do the promotion before please first format the previous promotion, into the "service first, advertising second" thinking.

To this as the starting point, I believe that everyone can occupy a piece of their own network of the sky, everyone good, my station is www.zhu9jie.info welcome and everyone exchanges!