The leading enterprise of domestic OTT business is brewing a series of adjustments

The leading enterprise of the domestic OTT business is brewing a series of adjustments, including the changes in the business model, but also based on the product area of rethinking. Yesterday, Sohu It exclusive interview with the Shawiding chairman, trying to outline the best punk in the 2014 TV blueprint.

All along, B2B2C is the model and consumers to meet, so the company is far from Sohu video, music, Archie Art, such as video provider famous, let us first to understand the existing business model of the best punk:

1,ott role player. In Shawiding view, content to reach the user's hands, not to open four bridges, they are telecommunications operators, radio and television operators, TV manufacturers, set-top box manufacturers. Among them, the business unit of telecom operators provides excellent profit margin for the company. These companies are working with you in a similar way. Prior to this, telecom operators were more engaged in IPTV business, but in recent years, the company has gained more opportunities.

2, TV Manufacturers and box manufacturers pre-installed. You and the above vendors have taken the form of pre-installed and then through membership fees, a typical example of which is the direct Hollywood of superior and Skyworth. However, unfortunately, in many TV manufacturers of cooperation projects, is not to see the best of the brand, this is also the key to the focus of this year.

3, Content Distributor. This is easy to understand, you will get the content of the contents of the distribution again, to obtain the corresponding profits.

Through the above three pieces of business we found that gifted in the field of "C" in the exposure of serious deficiencies, which is the focus of the 2014. In addition, with the accumulation of excellent peer-music products, you have won more users to have the right to negotiate with partners, they began to seek some changes in the business model.

1, the advertising mode will be adjusted accordingly. In the 2014, you will give up the single front charging approach to the two modes of charging. This means that when you get enough users, you can advertise the content of the business model, before, the content of the music is only by selling membership fees. The plan will be implemented from 2014.

2, TV is no longer the only screen, the mobile phone will become a peer-music infiltration of another important direction, the tool is app. Shawiding to Sohu it revealed that the main features of the application of good friends is to pay, share, program and other functions, in the long run, TV is still watching the screen, and the mobile phone will not appear as a playback screen, this should be a similar to the product of the remote control. The app has been completed and is expected to go on sale in 1 quarters.

3,to C will be an important work in 2014 to increase brand exposure. The specific approach is that you will develop a TV app for users to download, and even to induce white box manufacturers to install. Previously, the work of the TV app was done entirely by pre-installed with a regular manufacturer. We hope that this year can be directly related to users, rather than simply relying on cooperation pre-installed.

For the gifted, this is mainly to solve 2 problems. One is the adaptation of the screen, focusing on the 1920*1080 and 1366x768 screen adaptation, and the other is the adaptation of the chip, and TV manufacturer Chip compatible.

4, the introduction of a large number of 4K film source. In fact, this approach and the current video site is a little back, because video sites usually like to buy TV dramas rather than movies, because the latter do not collect costs. Shawiding that there is no such concern on television.