The Lei of cross-border investment: millet Ecological Circle

In the Internet investment and mergers and acquisitions war, BAT (Baidu, Ali, Tencent) The ferocity has been known. Now, more and more companies want to take a piece to build their own internet ecological circle as soon as possible, Millet is one of them. Before millet, the body hangs many chairman's position Lei already is the industry well-known investor, but in the name of Millet, this smartphone manufacturer recently more ferocious. Jinshan Software recently released related transactions announced that the game subsidiary of the West Hill home to obtain millet 20 million U.S. dollars investment shares, accounting for 4.71%. As one of the core game studios of Jinshan Software, Xishan Residence is officially included in the Millet ecological circle, and given the background of Lei Jinshan Chairman, this phase of injection does not surprise the outside world. In addition to lei personal factors, from the beginning of last year, the West Hill home has been with the deep cooperation of millet, the two sides called it the transformation of millet-the core idea is to do a player-led game to let players scream-this slogan and millet mobile phone positioning is quite similar. The majority of the industry's view is that the injection of Western hills, millet and Jinshan from the company level closer to one step, and as the millet Internet layout of the important profit chain, West Hill will be with the operation of the Millet Game Network game Arena. West Hill CEO Zou also admitted that the purpose of financing is to match the company's mobile strategy, and take millet equity financing, but also for their own mobile strategy services. In fact, earlier, Millet has invested in Jinshan another key business Jin Shanyun, injected 1.82 million U.S. dollars, accounting for 9.87% of shares. And this one by Jinshan CEO Zhanghongjiang Cloud computing business already in Millet TV, millet mobile phone and millet router and other hardware figure prominent. Similar scene also happened in the Thunder body. This January, there have been rumors that Millet has reached an equity agreement with the Thunderbolt, or large-scale shares, or the overall acquisition. Even if both sides do not comment on the rumors, but the body of millet TV, millet router, for the Millet hardware offline/remote download and video services of the Thunder and millet intimate relationship is not hidden. Compared with UC, more play, Lakara and other Lei enterprises are only with millet ambiguous constantly, every guest even earlier in the West Hill to see the in-laws: Lei 100 million dollars every customer new round of financing news, not so much is lei and every guest CEO old personal relationship and pull brothers, rather than the millet is in a cross-border investment. In fact, like the Western Hills, where the guests have been in the millet-style transformation, as a friend of old, Lei role is not as simple as investors. In addition to the above news, some listed companies even take the initiative to hand the olive branch, feeling stained with millet that can be very expensive meat. Not long ago, liquid crystal display, liquid crystal display module manufacturer Deep Tianma a disclosure, and millet mobile phone new products to cooperate. At the end of last year, another Hong Kong listed company, first thought the bank also received the news of the injection of millet. Analysts said, do not exclude the possibility of some companies hype, but can be seen with the increase in millet volume, its investment is indeed increasing, tentacles are also expanding. And if, in turn, the millet, which has been engaged in cell phone manufacturing, has launched a number of acquisitions outside the mobile phone, butis not regarded as a systematic summary. At present, the hot millet TV and millet box business is by the Millet 2012 acquisition of more look at the team responsible. And as Millet's oldest internet business, its rice chat team has acquired msnlite (for MSN Chinese-style optimization) team, focusing on the development of rice Chat PC client. More crucially, in the upper echelons of business, Millet has just registered to set up an online payment company, trying to cover the payment link. There is speculation that millet or through mergers and acquisitions directly to the online payment license, to faster in the field of practical action.