The lesson of blood: several aspects needing attention in the construction of self-service medical website

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For a hospital, the effectiveness of web marketing and hospital access to more patients are closely related, especially for private hospitals, so the fierce competition between hospitals has shifted to the internet in some ways, So what are some of the conditions that want to stand out in the competitive platform of the Internet? Here are four key points to be summed up, and hope to give some help to those who really need it.

1th: Content and renewal of the building

In fact, want to better attract patients. Good content is crucial, he can attract patients to the site's attention, feel that the site can really help them, and then the hot to promote the words, they will be in real sense to pay attention to your site, so do the content of the construction and update the specific needs of how to do?

First of all, to build around the keywords of the site, for example, your hospital is a cosmetic surgery hospital. Then the relevant aspects of plastic surgery can be used as a key word, and should be appropriate to include these keywords in the title, and then the site should be original or pseudo original, so the search engine will think that these content is the latest content, try to let users understand. In particular, in view of the content with cosmetic surgery, appropriate to some visual impact of the obvious images added to the absolute effect of a multiplier, of course, the picture to add ALT attribute can better care for the search engine included and recognized.

2nd: The analysis of the data can understand

A webmaster If the data analysis of the network station do not understand, then no matter how much energy can only be considered to be less than, the medical site is also such, want to know the source of customers, want to use the customer to stay on the site to analyze the information to improve the site, then must understand the site data analysis There is the site's main keyword Long tail analysis, you can better to optimize the failure of the best effect of marketing!

3rd: While SEO optimization side to do the bidding

I believe you have a good understanding of the competition in the medical website industry. And for the search engine competition is particularly tragic, so want to have a good ranking just rely on SEO optimization to achieve almost impossible, so the best way is to optimize the SEO also to the search engine bidding seriously, Below will be in the bidding is to pay attention to the place!

First, the choice of key words is very important, and finally by the advisory room, the operation of the promotion of several Parties to jointly discuss, analysis and choose the best keywords.

Two. Then keyword creation, we must pay attention to the refinement of the background to create keywords, learn to subdivide, verbs, nouns, interrogative words and so on to do a classification, and each plan unit inside the key words to do a limit, control within 15!

Three. How to describe the meaning of keywords is also very important: keyword rankings and display volume and keyword description of the good and bad also have this direct relationship, or even directly affect the number of clicks! Therefore, in the description of the time, must be fluent in the basis of fluency as far as possible, must not be too exaggerated!

4th: A certain degree of network hype is also indispensable

These or to find a professional hype team to carry out, a complete speculation needs a series of planning, compared to the traditional media advertising costs, the cost of speculation is relatively low. And the precision of the hands. The advantage of high conversion rate.

Network marketing strategy makes the business and consumers to face contact, and network marketing for traditional media advertising also brought to the impact of not to overlook, multi-angle, many plates, many tactics is the advantage of network marketing. So stationmaster should pay attention to these, in fact, the method is not only above four kinds, but these four kinds of is the method that has been used frequently and already more mature. This article first A5, by Ali Weight loss drugs List http://www.alijianfei.com Webmaster Editor, reprint please keep the author link, thank you.