The letter of the investment goods still red wine net, aroused the investment industry to the red wine electricity Dealer's concern

Sino-Lee International Holdings Limited (hereinafter called the letter of Li) Chairman Wang Tide in his microblog, the letter in the company has invested in the product is still red wine net, this once again aroused the investment industry on the red wine electric business concern.

Product still red wine CEO Zhang Huijun to the "investor" reporter confirmed the win venture. In addition to another wine electric wine network, its CEO Luide has also been the first to reporters that has completed the B round of financing.

The ensuing VCS seem to hint at the bright future of the industry. "There is still room for development in this area, the whole industry is at a rapid growth stage and is expected to reach the peak of the market in 3-5 years." "In Luide's view, wine dealers also have a thick margin, repeat the high rate of purchase advantage."

But there are investors who are cautious about the investment in the wine industry. "Investment does not mean success. "Shenzhen Investment Group Co., Ltd. investment manager Wang Denghui to the investor newspaper reporter said.

"Investor" reporter June 14 from the Zhang Huijun to obtain confirmation, the wine is indeed just won the letter of the investment, in addition to participate in investment Shenzhen Albert Investment Co., Ltd. (hereinafter referred to as Albert) this is also involved. However, Zhang Huijun did not disclose the scale of the investment, only in July will be held a press release.

Albert Chan, chairman of the Zheng Weihe to reporters confirmed that he did participate in the red wine of the B-round financing. At the end of 2009, the wine was set up in the last June with a 25 million yuan in the shares of Albert.

Luide June 14 In an interview with the "investor" reporter, also revealed that the wine U.S. network has completed the B round of financing, financing scale of "more than 100 million Yuan", led by the investment or the next round to participate in investments in Shenzhen Innovation Investment Group (hereinafter called Deep Venture).

Last September, the wine American net announced to obtain 80 million renminbi venture capital, the investor is the deep venture investment and Beijing temporary empty venture Capital Limited company.

And the comprehensive liquor-type Jiuxian network of the C-round financing is nearing the end. Participated in the Jiuxian Network B round of financing Shenzhen Oriental Fu Hai Investment Management Co., Ltd. (hereinafter referred to as Dongfangfuhai) investment director Huang told the "investor" reporter, Jiuxian network of the C-round financing has come to an end, but Dongfangfuhai this time with the vote has not been determined. "It depends on the investment of other investors," he said. "Huang said.

Previously, Jiuxian net in April 2011 and November have been voted 20 million U.S. dollars and 50 million of dollars. Shang, chairman of Jiuxian Net, said in an interview with the investor newspaper earlier this year that it would raise 200 million yuan. However, with the quality of wine, wine, such as the United States and other specialized imported wine platform, Jiuxian network is mainly selling liquor, 70% of the business for liquor, only less than 30% of the business is imported wine.

In addition, also bought wine in March 2010, June and May 2011 to obtain 3 million U.S. dollars, 10 million U.S. dollars and 40 million U.S. dollars of venture capital, the investor for the Qing branch venture, DCM, Mandra Capital, become capital and so on. Also buy wine chairman Shang said last year in an interview with reporters, in order to no longer dilute the equity, also buy wine will not be introduced into the venture.

Entry threshold too low to be criticized

As the investment frenzy has cooled, why would VCs invest in red wine, such as red wine?

"Investors value the irrational bubble, there is no electricity companies are still in a more rational and stable mode of operation, while the wine is the home is more stable operation of the company, not crazy to burn money." Zhang Huijun said that, compared to those who have been set up for many years in the loss of wine dealers, magenta wine in the last year has achieved annual profit.

It is understood that also buy wine, wine, the United States nets, Jiuxian nets are currently not profitable.

But in the Analysys international E-commerce industry analyst Shou sent to see whether the current profitability is not significant. "Red wine electric Dealer's gross margin is thick enough, the profit is better than other categories, shrinkage costs, it is more easy to achieve profitability, but now most enterprises are still in the expansion of the state, warehousing, logistics, promotion and other aspects of the expenditure is more." Shou said.

"Electricity quotient is a good model, but it is not within our concern," said Zhaofangfang, general manager of the direct investment division of the Bohai Investment company. "At present he mainly focus on the liquor industry in the acquisition opportunities."

At the same time, a lot of investors are not optimistic about wine dealers. Oriental Rich Sea Huang said, red wine electric business This industry water is deep, consumers do not understand the wine in-depth, and the upstream resources of red wine is not as scarce as white wine, entry threshold is also lower, so he more value Jiuxian nets and other types of liquor-type electric quotient.

Wang Denghui, a good investment investor, told reporters that he might not invest in wine dealers. "These vertical electric operators I do not think there is a future, Jingdong, Taobao, when and so on will enter this field, and the vertical industry will usher in the merger or exit of the crisis." "Wang Denghui said. Shou also held a similar view with Wang Denghui. But he believes that opportunities still exist in the hands of people who have mastered a lot of resources.

Since the second half of last year, the market pouring the sound of the failure of electric dealers, red wine electric business singing The sound of decline has also begun to hear. And this year "3?15" period, the momentum of the most prosperous also buy wine involved in the illegal sale of Rovedon and use of personal information for profit scandal, the wine industry began to face a crisis of trust.

The "first" contest is only for listing

In the siege of the enemy, red wine electric business is also in fierce fighting. It is understood that in a variety of wine-type electric dealers, but also to buy wine, wine, red wine is the largest number of the first few, the annual sales scale of more than 100 million ~2 billion. Three companies, although not in one place, headquarters in Shanghai, Beijing, Shenzhen, but competition between each other, although not smoke, but also tide surging.

In close contrast, the companies ' goals seem to be the same, pointing to a listing and a convergence of time. Zhang Huijun In an interview to the "investor" reporter disclosed that the product is still red wine plan in 2014 to the gem listing. Wine and the United States network also said that "within 3 years of listing." "I hope to be listed in the U.S. in 2-3 years, with revenue growth of about twice times a year in the coming years, and a red wine investment fund in Hong Kong," he said at the end of a three-year fundraising interview with Reuters. ”

Interestingly, three companies have said on different occasions that they are the first wine dealers. If Luide has said in an interview, wine is the United States network is "the first brand of red wine"; the product is still red wine is directly in the company profile is said to be "imported red wine retail first brand."

In addition, Zhang Huijun constantly to reporters that the wine is the domestic and foreign wineries directly proportional to the largest electric dealer. "The product of the red wine 80% are foreign wineries direct supply, 20% by domestic distributors to supplement." As far as I know, the proportion of other families is not so high. "And according to the reporter understands, the wine American net also claimed the biggest advantage is" the import wine Direct buys "the pattern.