The life force of Internet enterprise grasps in whose hand?

I'd like to say that the Internet is an era of innovation. This is something that no one will question, and Internet products have the characteristics of quick change and short life cycle. These characteristics of Internet products directly determine the importance of product managers in Internet enterprises. and a product manager almost directly determines the vitality of a product or even an Internet enterprise. So what exactly is a product manager supposed to be?

Product manager should be a prophet

For a product manager, he must first understand the market. Product managers in their own product planning, before their own must be a sufficient understanding of the industry and the market, but also should do a full market research, including consumers and competitors, but also to analyze the market status and product market potential, to design excellent products. and product manager in the product marketing, in addition to the need to do marketing planning, but also to do product testing and public relations simulation, so as to come up with the potential of public relations problems, and then prepare for public relations in advance.

From the market point of view, product managers should be prophets, understand consumers, understand competitors, understand the entire market, to ensure that the development of products forward-looking and competitive.

The product manager should be the leader

Product Manager, you are not alone in the fight, but lead your team in battle, so every product manager should be a leader. Build a team, motivate the team members, reasonably arrange the team members ' positions and solve the team's daily failure to maintain the team harmony and work force, this is the team management on the one hand work. On the other hand, product manager must follow the team work progress, check the work effect, ensure the progress and quality of product development.

Therefore, as far as team work is concerned, product managers should be leaders, understand the art of team management, understand the team members, understand the progress of the project in order to ensure the smooth process of product development and indirectly ensure product quality.

Product manager should be father

"Everyone is product manager," Suger once wrote in the preface of this book that product managers will give their children the design of a variety of "functional points." Therefore, it can be thought that product managers should love products like their children in general, care about the future of children, will be in the design of more excellent functional points for him, this concern for the product is the same need.

The product manager must consider where the consumption point of the product design is; product design can quantify production, whether to achieve the scale of interest; what kind of consumer reaction will occur after the product is launched, how to respond to it, how to update the product can be better than once, more in line with the user experience, more popular in the market, such considerations, As a father for his children from the heart of worry.