The lifeblood of website Operation Keywords Thesaurus

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The first two days I wrote a "new station operation should be done," "The first", the article, in this article simply introduced the keyword thesaurus, for today's this article for the start. Today, the author focuses on the role of keyword thesaurus, how to collect keywords and keyword Thesaurus classification and inference and so on information, well, irrelevant words not much said, began to get to the point:

One: Why to build Keyword Thesaurus

Since it is a thesaurus, of course, a lot of keywords. Need so many keywords have what use, the author in an article said, long tail keyword than target key words more important, is the key word. Because these words occupy the website all traffic 80%-90% flow source, is the user from the search engine to the website entrance, moreover these key words directly with the Product transformation link, directly affects the website conversion rate The key factor. Therefore, it becomes a necessity to do keyword thesaurus, and it needs to update the thesaurus for a long time.

In addition, the author in the previous article in the keyword Word library as the first important fodder for horses and fodder, it is visible keyword Thesaurus or guide the site optimization of a direction, is the website after the lighthouse.

II: What preparations are needed to build a thesaurus

The establishment of the core of the Site keyword thesaurus is not a simple job, but a more complex process, different industries will have different specific methods of operation, large to be able to collect by bidding backstage.

1, the collection of new keywords, each keyword will have a fixed life cycle, and some other keywords will continue to derive. Therefore, it is necessary to continuously collect and update the library of CI.

2, the existing keywords for in-depth excavation, each industry will appear a large number of keywords, these keywords only a few keywords caused by peer attention, and a large number of keywords are often overlooked, and even some words seem impossible to have the word conversion, in fact, is a very high word, Therefore, the need for the industry's key words to carry out the ultimate depth of excavation.

3, the collection of keywords to filter, for example, the author's friends of the Internet café, the author initially collected 40,000 keywords, but it is not possible to take these 40,000 words to do, so there is no pertinence, and I will not have so much time and energy to one by one implementation, it is necessary to the current keyword to the fittest selection, Leave the key words necessary to operate.

4. Keyword Test

We collect all the keywords are very necessary to test, which key words operability, which words can be operated low, the specific test ideas say very simple, but not necessarily every webmaster can do.

The simplest way to do keyword testing is through Baidu price platform, through the promotion of Baidu can know which words have effect which words have no effect, the specific verification methods can be through the business consulting volume A look at the understanding. Some friends may ask, is there any other way? I can only tell you that the use of Baidu price platform is the lowest test cost.

5, the classification of keywords and reasoning analysis

Through the key words of the work, leaving about One-third of the operability of strong keywords, perhaps you will think through the test after all the work is done, all right. I tell you, not also, there is a very important link, we also need to do a fine classification of these keywords. Perhaps many people know that the 2011 Chinese Webmaster Conference Li said a word, the future of the Internet is the direction of the vertical market, so we need to analogy this sentence, the keywords for vertical classification.

The reason I want to use a keyword case to explain will be easier to understand, for example, one of my friends of the Network keyword "zhengzhou where to buy Fu brand Donkey-hide gelatin", reasoning can be derived from more effective keywords, such as: Hangzhou where to buy Fu brand donkey-hide gelatin, Fuzhou to buy a blessing brand Donkey-hide gelatin and so on.

Well, the website operation of the keyword Thesaurus I introduced today to this, through the above method can make a website after the operation direction is very clear, clear, for the operation after the repair of the expressway. Of course, hard to do the keyword thesaurus also need to be reasonable in the later layout to make the page ranking in search engines occupy a favorable position. Finally, I hope we all seize the time to build their own web site of the keyword Thesaurus bar, will definitely let you surprise constantly.

Today I would like to share here, if there is time for you to share the key words how to layout. This article from the Friends of the Net (http://www.fuyouwang.org) from the experience, in A5 original release, the transfer of friends please take the copyright link, draw time to code word is not easy, thank you.