The "lifting" of the game is unfinished: the only one left

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Sina Science and Technology Menghong

A news game, the news of the lifting, wandering in the land of China.

Yesterday afternoon, the State Council issued a decision, including in the Shanghai FTA to allow foreign enterprises to engage in gaming equipment production and sales, through the cultural authorities to review the content of game entertainment equipment for domestic market sales and other provisions. Thus, the so-called 13 game ban officially lifted the argument, again in the Internet set off the rhythm of "General exultation rush."

Or do you think this scene is familiar? The general plan of the Shanghai FTA, issued by the State Council on September 27 last year, has already had an identical expression. Only then did not announce how to dispose of the previous game console "ban", so this time is only to further clarify the relevant provisions in the conflict, how to solve.

Nothing new. So, wait a minute, whether you're a game player dubbed "Dog", "dolphin", "soft rice," or a die-hard game-machine opponent, there's no need to rejoice or panic.

Rules, waiting for details

At least two of the Shanghai FTA policy adjustments mentioned above are considered to be related to the lifting of the game consoles. One is to allow foreign enterprises to operate a specific form of part of value-added telecommunications services, which makes gaming computer networking possible; the second is mentioned above, allow foreign enterprises to engage in game entertainment equipment production and sales, which makes the game host and program is expected to be "licensed" identity.

But these are just principles. From the principles to the rules, there is a distance.

For example, the first lifting of the ban, the decision of the State Council by the "Industry and information technology authorities to develop relevant management measures", and the second ban, is the "cultural authorities to develop relevant management measures." The relevant authorities are studying specific implementation details and there is no clear timetable for their release, according to Mr. Z, who is close to the relevant authorities.

In accordance with the previous "ban", any enterprise or individual may not engage in domestic video game equipment and its 0, accessories production and sales activities. In the FTA, then how to operate outside the FTA? Outside the game console, how to approve the software program, how to promote the grading system, further import games how to cooperate with many departments have yet to be confirmed.

A person familiar with the matter said to Sina technology, the game ban also has a prerequisite: In the FTA must contain production links, even if only the final packaging of the game machine. But the news was not officially confirmed.

The chase has already begun

Although the Chinese market has not been licensed for the past 13 years, Chinese manufacturing has been closely linked to the game's mainframe. For example, the production of the latest generation of game consoles, Microsoft Xbox One and Sony PS4, is attended by Chinese workers. To say a digression, the previous PS4 host after the release of the failure rate reached 1/3, is said to be related to Foxconn interns.

However, the factory is always difficult to become the protagonist of the story. On the lifting of the game, the biggest beneficiaries, has been considered as the hundred-vision-Shanghai radio and television, Shanghai Oriental Media Group (SMG) holding a-share listed companies. Last September 23, the company announced a joint venture with Microsoft to fund 79 million dollars. Among them, hundred-Vision shares 51%, Microsoft accounted for 49% of shares.

The key points of cooperation between the two sides are: production and sale of terminal equipment such as game consoles and related games and entertainment software. It is noteworthy that the joint venture between the company and Microsoft, or the first registered enterprise in Shanghai FTA. However, according to the company's insiders, the joint venture's structure and specific projects are still not finalized.

Blockbuster is not the only player to be on the move, not even the first player to start.

In January last year, the China Daily quoted unnamed sources as saying the Chinese Ministry of Culture was in discussions with other ministries and could cancel the game ban. Prior to that 2012, Lenovo's investment in the United Green movement in the domestic market has introduced a game-capable terminal equipment;

Countermeasures, different

When it comes to games, you can't stop mentioning Chinese gaming companies. Since the game ban was launched in 2000, the development and status of the gaming market, resulting in most Chinese gaming companies only provide online game products. In the network game (especially the client swims) most prosperous, the host game even often becomes ridicule object.

However, throughout, the Xbox, PlayStation and other game consoles can provide gaming experience, far more than online games. And host game is gradually networked, to the model of online learning and closer. With the rise of the concept of smart TV and smart home, host games are expanding from hardcore gamers to ordinary players. There is no doubt that there are new opportunities in this midst.

Will the game giants be shot? Perfect World CEO H. revealed that, in addition to the recent acquisition of stand-alone game site video games, perfect also in the development of host game products, North America and the domestic are ready. However, giant network president Guixe in the exchange of technology with Sina, said the giant will still focus on the field of online games, will not easily dabble in the host game market.

There is another kind of company worth paying attention to: parallel importers. In more than 13 years of implementation of the game ban, parallel importers have been in various forms, becoming the link between most host players and the outside world. Zhongguancun A game host shop Wang Boss said that the licensed game can expand the market so do not worry, he was afraid of follow-up to parallel imports or a new round of blows.