The link construction strategy of search engine anti-cheating

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Site links, is the most often by the webmaster to manipulate one of the methods of cheating, and therefore, the search engine against cheating in the most important one. Links cheat A lot of ways, such as: Link farms, black chain, buy and sell links, Link mass, station group sprocket and so on. The same approach, its essence is to use the search engine link algorithm, by manipulating a large number of links to enhance the rankings.

With the search engine and the common development of SEO technology, cheating and cheat the battle between the more tragic, a variety of technical means endless, can not be discussed. But in the final source, million change, we can from the whole to understand the search engine counter cheating ideas.

Search engine anti-cheating ideas:

1, trust propagation

The vast network of the sea, as a eminence Web search engine, how to find people can rely on the task entrusted? The logic is usually this: first find the person you trust most, then the most trusted person to recommend to me the people they trust, and then the people they trust to recommend the people they trust, and so on, of course, The degree of trust is also decremented at the recommendation level. Search engines do the same, first identify a group of trusted Web pages, can be understood as a whitelist, and then a layer of the page to the number of pages points to score.

2, distrust spreads.

After catching a criminal, how can we find a way to sweep other criminals? This is usually the case: pretend to let the criminal out, then followed, and finally found the silly criminals back to their home. At this time, the clever police can yiguoduan the criminal elements. Intelligent search engine also learned this trick, when they identified a Web page has a problem, will follow this problem site step-by-step to crawl more sites, and finally to all crawled to the site for trial!

3, abnormal propagation

This is a more abstract way of judging, the principle is: Search engine found a page and most of the Web page has a different phenomenon, then the page may have problems. Then the search engine for this phenomenon analysis, and finally for this type of Web page to develop anti cheating rules. The most common such as: your site has not many links to point, but suddenly in a certain day or a period of time a large number of links to point, search engines will think that it is counterintuitive, may judge you for cheating.

According to the above General idea, the website link construction strategy only needs to take three points as the principle:

Links to excellent websites

Do not link to spam sites

Natural Link Building

Of course, with the upgrade of SEO, this normal search against cheating order will inevitably be disrupted. And with the search for anti-cheating technology upgrades, the good site of manslaughter is unavoidable. Moreover, sometimes the search engine in its own technology can not completely solve the problem, this is a rather wrong to kill 100, can not let go of a garbage station mentality. The scary thing is, sometimes the damn station is alive. Article source Mobile Power http://blog.china.com/u/130828/668573/, reprint please specify!