The literati under the leadership of all the customers sincere goods: creative more than business

Literati age is definitely a creative master. And when a creative master also dared to "burn money" to promote their own ideas, it is definitely a famous creative master.

Aged under the leadership of every guest, never lack of creativity, lack of just entrepreneurship. This, aging recently also admitted that "all customers lack is entrepreneurial spirit."

"Love the Network, Love Freedom, love late, love night big row stalls, love racing car, also love 59 Yuan canvas shoes, I am not a flag bearer, not who endorsement, I am Han." This is an unintentional insertion of the advertising words in every guest carpet-type promotion, once became a hot public focus, its text structure is called "where the Object", is a rare "good advertising."

2010, aged and Lei jointly founded http://www.aliyun.com/zixun/aggregation/7113.html "> Van products ushered in the first hurricane, in the acquisition of a huge venture capital, The signing of the fast-growing red Idol Han and Dan, and created a unique "where the object" advertising language. For a while, where the object swept the country, especially in the young people are popular, the case has become the classic advertising industry.

2011, in the electric business platform of the tide, where customers continue to expand massively, category, color, packaging unprecedented dazzling, and began from its own brand to the platform of Development. The increase in advertising costs has led to a rise in sales, but has not led to a profit growth. From this, every guest starts to do "subtraction".

However, "China's good voice," the hit once again awakened every guest's advertising dream, spending tens of millions of hits to a good voice advertising. However, in the good sound buzzing, every guest overnight there is a collapse of the situation. October 11, there is a supplier on the Internet, said that customers in arrears to the suppliers tens of millions of dollars in money, the chain has been broken, aged by the pressure of investors, or will resign as CEO. Although the old repeatedly to the rumor, but the combination of every guest's continuous layoffs, headquarters moved to the suburbs, the supplier was the phenomenon of containment, at least we can get the judge of the less.

Why did the brand "die"? The reason is of course multifaceted, but it boils down to a brain problem. The head of a business determines its products, management, marketing and many other aspects, if Word, where the customer fell in the "vanity" on the word. Although called "every guest", but in essence is "pretentious".

Because of the pretentious, every guest's products from the beginning to the later to the development of simplicity, a common white shirt, there are eight kinds of different shades of color; because pretentious, every customer in the packaging of goods painstaking not give up financial resources, because pretentious, where customers spend tens of millions of Yuan, signed a number of front-line star endorsement; Where customers are willing to comeback, in arrears in the case of payment, invest heavily with China good voice; because pretentious, every guest in do platform or brand two way sway, nothing ...

Every guest because of conceit and the decline caused by the sad, and willing to ordinary enterprises will succeed more and more. For example, Japan's grocery brand "No printing good products", founded in the last century 80 's, has been more than 30 years. Today's Muji is Japan's national brand, more than 5,000 kinds of goods permeate the Japanese life of every corner, inconspicuous but indispensable. In the international, the Muji has also achieved great success, becoming one of the hallmarks of Japanese manufacturing. From 2010 to 2012, global net sales of Muji products increased from 169.7 billion yen to 187.7 billion yen, operating profits increased from 13.9 billion yen to 18.4 billion yen. If the name of the customer is in imitation of Muji, then obviously only learned the fur.

The success of Muji is actually very simple, is to find a way and stick to it. The concept of Muji is "Shanfanjiujian", there is no complex and changeable design and fancy hype, but in product quality and convenience services to do the article. Does not pursue the individuality and the popular, the simple simplicity, the practical durable, thus has won the long-term vitality. Although the category of Muji is also expanding, but did not reduce quality, resolutely put the "Jane" concept into every product and packaging, and persisted for more than 30 years. Endure loneliness, can withstand the temptation, although "no printing" but wins "has the imprint", really called "good" product. Do not pursue "I am the best" and pursue "this is good".

In fact, every guest's mentality is also a common problem of many Chinese enterprises, not greatness less, less sway. Compared to every guest, by the original founder of the Bowser net Zhiquan founded the home textile brand Big Park, or more ordinary simple. And without printing good products, the park is also in the pursuit of "minimalist" design style, abandon the gorgeous colorful, return to the nature of nature. Not the pursuit of category, scale expansion, peace of mind at the acme of each product, not the pursuit of fashion patterns, obsessed with the improvement of the texture process, not the pursuit of extravagantly ads, Shen Heart in the steady ego forward. Park can be called "China's Muji", but in the general vanity, the value of large-scale, high growth of China, seems very lonely.

Every guest's today is caused by every guest's yesterday. Those who intend to or are imitating every guest mode, want to overnight fame of enterprises, need to be aware of, not everyone can have so many of the cost of trial and error. It's hard to say if there is a chance to make a mistake.