The little-known mishap behind event marketing

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This is an enterprise and individuals in the pursuit of rapid development of the fast era, in the network is more so. Because the internet has created one and another myth of creation, this myth has been more and more the people of God. So people began to be not calm, whether it is the Internet business or personal webmaster, all in pursuit of rapid enrichment for the purpose. Therefore, under such exuberant demand, one kind of network marketing means and promotion way that pursues fast fame quickly to make money is beginning to be praised by people. But behind these "fast" more is a little-known mishap! and event marketing is born under such background, then event marketing as a fast-growing network of marketing products, and how little-known mishap?

Event Marketing

Event marketing is known as hype, and now there are too many examples of overnight fame through event marketing. As long as you are rich and able to withstand the pressure of public opinion, then you can through this marketing way to become famous overnight. But it's not that who wants to be famous overnight, because behind it is a well-organized planning team (also known as the Internet pusher). Source Home Tell you event marketing is a planning team of precision planning for your business or website or individual to create a unique selling point, and then through the Internet to hire a large number of Navy to help its reprint transmission. Finally through the media publicity to achieve a rapid rise in popularity.

The author thinks that the most basic characteristic of a successful event marketing is that it must be controversial. The more controversial a thing is, the faster and wider it spreads and the higher the attention it gets. And its behind the planning team to be able to very good control this controversy, guide the direction of public opinion in order to achieve the best publicity results. By means of event marketing, you can make your business, website or individual instantly known, and perhaps this will bring you some considerable income, but the mishap behind it is more worthy of our thinking.

The mishap of event marketing

Hiring the Internet to create a gimmick for its fame, hire the Navy to advertise a lot of publicity and finally to hire the media to interview. And all this cost much more than the average marketing tool. And we all know that the means to achieve the goal in an instant is not long. Event marketing is the same, perhaps in this moment your event is hot and focused but maybe the next time your hot focus will be replaced by others. Your fame or success is just a flash in the pan, and if you want to stay famous you only have to keep paying and continuing to make gimmicks to attract the attention of others.

Event marketing is like a drug, once you get in touch with event marketing and taste the thrill of instant fame, you'll be out of the way. The more the Changwei spends, the more the gimmick gets, but the effect gets worse because people get tired. Perhaps at the beginning of your business is really very attractive, but you later on the gimmick to do a lot of people will be surprised, to the end also simply lazy attention.

Although event marketing can create a "success" brand for you in a short period of time, because the means of creating a brand is achieved through the creation of controversial events, your brand is controversial at the beginning of its existence. Shop home to remind you and this is the most detrimental to a brand, a controversial brand perhaps people will pay attention but not to like.

Investment is huge, not sustainable and the brand is controversial these are the shortcomings of event marketing, but it seems that the thrill of fame makes businesses and individuals forget all of this, desperate to throw money but the effect is getting worse, but if you want to get out of it is impossible, perhaps this is the biggest mishap of event marketing.

In fact, or that sentence: event marketing is a drug, once you can not extricate yourself from smoking. So why are there a lot of companies or individuals to touch? What's behind it is their powerlessness and pallor, and in this network age they have little power to compete with others, only to gain more attention through gimmicks. But this comes after all not long, happy only temporarily, for this and pay is more and more ...

This article the author stationmaster dry team Zhang Original address: http://www.feiyusm.com/wz_xx.asp?id=2798 reprint Please specify, thanks!