The little man challenges the lead brother from 7 days of success to see trap marketing

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Domestic economy hotel industry in the Reds, 7 days chain Hotel CEO Zheng, this year in the work under the small potatoes, who did not expect him to become so big climate. Just get 95 million U.S. dollars of venture capital, 7 days of the listing is only a matter of time, Zheng Nan geese will become the second in the budget hotel to eat cake people. Come out of the people from Ctrip not much, Zheng Nan geese can be as a monument into the history of Ctrip. Great companies need great teams, not great individuals, and Zheng Nan Yan seems to be a great individual with an exception to Ctrip.

But Zheng is not so much a brave pioneer as a brave learner and a brave rebel. We have to analyze the 7-day past incarnation, the seven-day creation time is 2005, that is, in his eldest brother Hanting 2002 founded as home has been an unprecedented success, and then learn the former model was established. At that time is not quite understand, ctrip inside so much to get the shares of the people, that is, so many millionaires why not a see this business opportunity and echocardiography, do not know is out of loyalty to the company, or limited capacity. But Zheng nan Goose is no more than Ctrip veteran so have seniority so easy to get venture capital, 7 days walk all the way is not easy. Ctrip at the beginning of the time is to comply with business rules, to be able to win with partners, of course, this is in the establishment of the home before. Zheng finally did rebel, of course, may be itself is inheriting the style of Ctrip (because we really do not understand the company more and more), Zheng Nan Geese's marketing model is not to consider a double win, but to set up marketing traps everywhere.

7 days in just two years, and in the absence of any venture capital, the unprecedented success of winning is entirely dependent on their trap marketing.

Let's take a look at 7 days is how to set the marketing trap, to do marketing planning of the person is a can learn and reference cases! First, 7 days to set the marketing trap for consumers, 7 days of 77 heads live, itself is a temptation to trap. Because we all know, 7 days of a branch of the 77 heads of the day to live in the special room on a few (said to be two, but in the end there are two?) outsiders can not know the truth), basically directed at the 77 heads of the house to go to the people, is hardly likely to live in this special room. Of course, people who come in, persuaded by marketers, are less likely to leave. The second is 7 days to partner set traps, 7 days, the partner is also those booking network, can not book his special room, that is, the reservation network is more expensive business room. Moreover, 7 days also stipulates that only 7 days of their own members, at night can enjoy 7 days of milk delivery service (it seems a glass of milk can also be win). Customers from the reservation network are usually directed at a low price of 7 days, the result is a higher price of the business room, naturally generated by a strong intermediary to deceive the feeling, basically not too likely the second time from the intermediary (booking network) in the book, the customer is 7 days after the past. This marketing 7 days got a lot of benefits, but for the partners is simply a kind of damage can never erase, because the serious breach of the network booking more favorable user commitment! Ctrip because see this, so currently in almost all the booking site with 7 days of cooperation, Ctrip is the only one unmoved ( Do not believe you can go to Ctrip search, to ensure that there is no 7 days hotel information. After all, other people's practice is to learn with their own, after all, they are also younger brother, little brother to do every thing can not hide to do big Brother. Can say Zheng is the only ctrip inside the only really appreciate the essence of the hanting people.

According to Travel World Network (www.chinahotel168.com) News: Before long Ctrip regardless of peer and partner's criticism, openly launched the "star-Cheng Alliance", Rob Partners that is the domestic hotel's rice bowls. Ctrip just launched the "star-Cheng Alliance" soon, 7 days immediately after the establishment of the "Star Moon Alliance", both before and after the want of less than two months. The reaction ability and the ability to learn can not be otherwise called sigh, the two even names are similar. Looks like the little guy officially started attacking the leading brother!

Ctrip and 7 days of marketing practices from the implicit and dark and suddenly go to desperate bright and fierce, what is this in the middle of what? According to individual speculation, marketing experts seem to imply that the Internet may really come to the winter!