The Lixiangdong event still has three doubtful points: the base model is innovation or poison

Ma Xiaofang If not the recent uproar of the "Lixiangdong flee" incident, wireless digital music will always be as the success of China Mobile value-added business typical and be talked about, now, the Halo faded, bring is the original system of torture. Starting from the end of March, an explosive message began to circulate on Weibo, "Sichuan Mobile data Department general manager Lixiangdong with 400 million ~6 billion yuan to flee to Canada."　　"The source of the matter is Sichuan mobile suddenly on March 29 appointed the construction Center General manager Chen Jianque as Sichuan Mobile Data Department general manager, immediately triggered the parties to the lixiangdong whereabouts of speculation. According to media reports, Lixiangdong in the course of the flight has been arrested.　　However, as of press, Sichuan Mobile and China Mobile group have not made a formal response to the matter.　　Doubt if this is not the shocking escape incident, Lixiangdong is still the China Mobile system and the entire wireless music market all-powerful strong Gan, and has repeatedly been awarded by China Mobile and other honors. Lixiangdong was born May 14, 1965, and his hometown is Jiangsu Qidong.　　2000, as Secretary of the Bureau of Posts and Telecommunications administration in Sichuan Province, Lixiangdong was appreciated and recommended by the relevant people to enter the Sichuan Mobile Marketing department deputy director. "We don't know exactly what happened, but we heard that the people who are being CCDI are investigating.　　"April 9, a Sichuan mobile staff to the" First financial daily "reporter said. Lixiangdong's whereabouts became the first big doubt of the event. Absconded, arrested, or "double gauge"? There is still no clear message as to the whereabouts of the Lixiangdong. According to media reports, Lixiangdong was interviewed by the Audit Commission, the next morning to fly to Shenzhen multiplicity.　　However, from the news of the subsequent arrests, the authorities concerned have already had a guard against Lixiangdong before they can be captured in the first place.　　It is noteworthy that after discovering the signs of Lixiangdong absconding, Sichuan Mobile has convened a briefing meeting, according to the Caixin network reported that Lixiangdong's wife Liao Hong also attended the meeting, if said Liao Hong years ago has emigrated to Canada, this time appears in the country, this let Lixiangdong abscond claims by some people questioned. "So far, I do not believe that Lixiangdong absconded, I believe that he is a double rule."　　"An SP who has business dealings with Sichuan Mobile," said. The second big doubt is the size of the fund. The outside world is more concerned about is the Lixiangdong event involved in the amount of money, the earliest message said, there are 400 million ~6 billion yuan, in addition to this no more accurate.　　But if it is hundreds of millions of yuan, it is also lixiangdong can "carry" and abscond in one night.　　Almost all the SP that has business contact with Sichuan Mobile has been talking about the Lixiangdong incident, but quite a few people still think, "he is a capable person". The 45-Year-old Lixiangdong, an usher in China Mobile's wireless music business model, lixiangdong the business after a 2003 study of the ring tone business in South KoreaInto China.　　June 2005, Sichuan Mobile is defeated Beijing Mobile and Guangdong Mobile and other strong rivals, was established as a wireless music products innovation base.　　Since then, the wireless music base of the success of Lixiangdong's career to reach the peak, but at the same time to dig a bottomless abyss. Interest chain in the Lixiangdong incident, the most compelling thing is that the rumor was swept away so much money from where?　　This is the third major doubt of this incident, but also to a certain extent to build a lixiangdong of the benefits of transport path.　　At present, China Mobile wireless music base includes 5000 square meters music base dedicated production site, 380 million yuan operation and construction investment and more than 200 professional team, can be described as the country's largest genuine music wireless starter, will also become China's most influential, trading volume, the most profitable music portals and music providers. "I don't think it is a general bribe or rebate to his current position, and he simply disdains it."　　"The Sichuan mobile Personage said he did not see the outcome of the matter, but he personally thought so." The SP also said that it should not be from the China Mobile financial system transfer funds, China Mobile has a strict financial audit, it is too difficult.　　In fact, after the incident, Sichuan Mobile Media said that there is no other people involved in the case also to a certain extent, lixiangdong not take advantage of the financial loopholes in China's mobile.　　The most likely direction is through those affiliated companies that have a partnership with China Mobile, or directly control these companies. Public information shows that at the 2008 (seventh session) China Internet Conference, Lu Xiangdong, vice president of China Mobile, introduced in the speech in 2007, the Chinese mobile wireless music revenue has exceeded 10 billion yuan, is the traditional authentic record annual sales volume 50 times times.　　At present, China Mobile wireless music generated more than 22 billion yuan a year.　　Previous media reports have pointed to a number of associated SP companies with Lixiangdong potential interest, and there is no clear evidence that Lixiangdong's interest is linked to those companies. However, it is now the most likely path to become a mobile partner through a linked company of its own control, and then to use its own identity as the head of the business to give tacit support to help the company to profit.　　And in the SP company that cooperates with China Mobile, the income is in tens of millions of or even hundred billion indeed also a few. After examining the lixiangdong of the base model, the most skeptical voices point to the base model that is most valued in the carrier system.　　The so-called base mode, refers to the operator will be a certain 3G business to a certain province company unified responsibility, "unified operation, unified management, a point of access, full network services."　　In addition to the mobile wireless music base in Sichuan, there are Hangzhou mobile phone reading base, Shanghai video base, Liaoning location base, Hunan E-commerce base, Guangdong South Base, Jiangsu game base and Fujian Mobile animation base. Base Mode in factIs the operator in the development of value-added services in a way of innovation, base mode of the previous provinces to build a model for the concentration and integration, to avoid the provinces in the development, promotion and other inputs on the duplication of resources and waste, although at the beginning of the business stage is not obvious, but when the business formation of a certain scale, the existence of interest space and regulatory loopholes gradually highlighted. Many experts in the industry have suggested that the monopolistic model of centralized management should be strengthened and regulated.　　However, the SP pointed out that even if the above-mentioned operations in the provincial operations, but only the decentralization of centralized management power to the provinces, in other provinces, the data Business department, the same phenomenon, only in the size of the scale. In fact, the deeper reason comes from the rapid development of China Mobile in recent years and the strong pull of the whole related industry chain. Almost every company that does business with China Mobile, especially those with stable customer relationships, has a good income performance.　　It is also for this reason that a large number of affiliated companies attached to China's mobile are formed. The sheer scale of this energy can be seen from two listed companies alone.　　Huaxing Entrepreneurship (300025.SZ) mainly provides communications technology services and research and development, production, Sales test optimization system, in 2008, 93.85% of its revenue from China Mobile. China Tai Yue (300002.SZ) quickly break through the 200 yuan share price can more clearly see the "mobile Partners" under the title of huge economic interests.　　In the first half of 2009, 92.02% of its revenue came to China Mobile. By contrast, other SP companies that have grown and profited through China Mobile are just more invisible "Shenzhou Tai Yue". In this process, it is the most valuable resource for China Mobile to choose who to work with, and the choice is in the hands of the relevant business personnel of China Mobile, how to ensure that the relationship between the partner and China Mobile has a fair and just distribution, is the key to prevent the occurrence of similar events.