The local portal has a bright future the road is rugged talking about local portal website operation

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Recently made use of spare time to do the local portal station-Shiyan Life Network (www.0719sh.com), because it is the initial operation of the local portal station, so began to find a large number of online local portal operation methods and strategies, See a lot of personal webmaster operations Local portal site methods and operational strategies, personal to the local portal operation and local portal site development prospects also have a little insight to share.

As when, Youku, Macaulay, etc. PPLive financing 250 million dollars, cool six financing 100 million dollars, Qihoo 360 listed in the United States, shares more than Sohu, the major portals and VCs to buy and so on, so that the Internet's capital operation reached 2008 years after the climax of the economic crisis, the internet market has never been short of funds, the lack of investors can see the prospects and future projects.

Local portal to meet the VCs on the prospects and future needs, but to get the favor of VCs is not so simple, then as a personal webmaster how to operate a local portal site?

The first is the choice of the region. A website success or not the key is the user, if the place is too small, the local Internet popularization application rate is low, then the website operation starts to lose a trick first. Even if you can do all the industry, the site will not be too high and easy to saturate the profit growth space is extremely limited.

Do the local portal can let the website have unlimited growth space and can let the VC willing to invest, the best choice is the provincial capital city. The local portals of cities such as Hangzhou and Ningbo can achieve the benefits of billions of dollars a year. Shanghai as China's largest city, the international metropolis, the future of the world's financial, trade, shipping center. China's headquarters in the world's top 500 companies and globally renowned companies, and even the Asia-Pacific headquarters, are not comparable to other cities in China. Shanghai could generate 10 times times 20 times times as much as the city's or even higher.

In fact, see a lot of personal webmaster operating local portal site ideas and methods, there are many introduction of local portal SEO and promotional experience, the individual feel that the operation of a local portal site, the site itself is of course very important, SEO do a good job can be more users to retrieve, but as a local portal site, Let users remember your site and use, enhance the user experience and user viscosity is the most important, from the user's point of view, from the site to start. Therefore, local portal operations need to pay attention to the following points:

First, site positioning: Local portal site positioning is usually for local urban netizens to provide a local characteristics of their own life service nature of the site, the content of the local city to the general population interested in the project, such as local classification information, group purchase discounts, catering and leisure are a large number of user groups; And a good local portal with a forum is necessary, people in the use of your site after the active and enthusiastic in the forum to express their views, can maximize the retention of users, increase interactive communication, in the web2.0 era interaction is a site to survive one of the important factors.

Second, website promotion: Do webmaster for online promotion method can be said to be quite familiar with, but do a local portal, should also cooperate with appropriate offline promotion and activities, of course, this needs the support of funds, so in the selection of promotional activities on the line should be carefully considered, as far as possible to choose the activities and methods of high return on investment, If the conditions are ripe, you can consider the operation of the company.

Third, the operation strategy: local portal site with the usual personal webmaster often do Taobao guest, Alliance ads and other sites The biggest difference is that the local portal site need to accumulate for a long time, only the user accumulated to a certain degree of the site can be profitable conditions, user experience has become the most we need to study the part, the details determine the success or failure, In fact, the use of the Internet can be replicated, personal webmaster in the operation of local portal site can refer to a number of successful portal site in the user experience of the unique, while adding some local characteristics of things, and in the User Viscosity forum role naturally can not be belittled, many successful local forums have done very well, Ideas can also be reference and reference. And once the site has enough users and traffic, local portal in the selection of the profit has become very extensive, whether it is advertising, or the Alliance ads, Taobao Guest, almost the network of popular online profit method can be used, of course, without destroying the user experience under the premise, After all, for the local portal site users are the first, without users will not have a profitable capital.

To sum up, the operation of local portals need to spend a long period of time, and in this process a large part of the individual webmaster failed to adhere to, many people died on the eve of success. China's vast territory, the process of urbanization is very fast, coupled with the Internet more and more high, the future of local portals can be said to be very good, but the road is difficult, the development of local portal site is not smooth, the need for webmaster tireless efforts.

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