The local hospital website should pay attention to three questions

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The Internet era more and developed, all over the hospital website also along with the development, and the market prospects are very good, a large number of local hospital sites on the line, these sites will more or less have some problems. Here is no longer to analyze link building and site architecture, such articles have been a lot, today from several other aspects to analyze.

I. Baidu BID Promotion

Many hospital websites are doing Baidu promotion, because the hospital website keyword competition is intense, resulting in the unit price has a few dollars, to the present dozens of yuan, rather burning money, most of the site after the effect of the promotion is not very good, but more and more money to spend out, here a webmaster do not have a point of advice, do not go to competition overheated words, Through the statistical code to analyze the long tail words, their unit price will be much lower, and the conversion rate is much higher than the direct keyword, this requires that we must do a good job in statistics, this work done, can spend the least money, get the most consulting customers.

Second, the user experience

From the site layout, the hospital site is different from the traditional site, a large number of pictures appear in the page, and large size, which will affect the user to open the page speed, will lose a part of the user. And a lot of hospital sites are using the online customer service system, customer service system itself is not a problem, but must not be too dependent, most of the link to the customer service system is pointing to other domain names, which will spread the weight of some keywords. Consultation itself is an original, to guide users to the site to issue questions, and then by experts to answer, this is the original quality, if you can speed up the response speed, the effect will be better than the customer service system.

Iii. Brand Building

With the webmaster to optimize the in-depth understanding of keywords, the first page of the keyword deployment is very reasonable, words are just right, but they ignore a little, do not have their own brand words on the home page reflected, because they will feel less traffic words, how can appear on the home page ah, have to put the target keyword ah, so I will be a result. But no brand site is difficult to survive for a long time (Baidu's recent earthquake is a good illustration of the problem.)　, and the user conversion rate is also very low, with the brand, conversion rate can get the biggest promotion. This article has Shangqiu in the hospital webmaster (http://www.sqnkzx.com/qianliexian/) Original, reprint please bring the link