The logic behind the mobile interconnection venture: What other entrepreneurial opportunities are there?

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Many people worry that mobile internet is another wave of bubbles. Our view is that mobile Internet is really not a bubble. Let's take a look at how the value of the traditional internet and mobile internet age is different.

Mobile Internet is based on the hands of each person's smartphone, mobile phone and the strong relationship between individuals is not other items can be replaced! Look at ourselves and the people around us, what is not away from the body? It doesn't matter if you don't have the wallet. Therefore, the mobile Internet entrepreneurship, can be directly in-depth to individual learning, work, life of every detail. Innovation is everywhere, you are there. It depends on how you take advantage of the mobile Internet, how to use the smartphone's computing power, location information, 24h networking, and the information behind the sole holder.

Mobile Internet There are those entrepreneurial opportunities, where to start? Today we are trying to interpret. At present, the main articles on the Internet are from the industry point of view, here we want to look at the business logic behind the mobile internet business opportunities. The goal is to be able to comb out the business logic of the project to help entrepreneurs plan their projects and investors see the value behind their entrepreneurial projects.

I. Basic REQUIREMENTS

Entertainment Social This is the basic human needs, but also the main service content of the traditional internet, mobile Internet is very natural to provide such services. The business value behind this does not need to be analyzed, here is a brief mention.

Entertainment In addition to the game (the game industry is very large, logical everyone understand), other major include video, music and reading, and other typical products:

Shrimp Music: More than 12 million registered users, providing a smooth and near-perfect wireless music solutions, through Wi-Fi or 3G network high-speed listening to music, the first domestic launch off-line mode.

Sing it: The total number of users to tens of millions of users, social K singer Machine application, built-in reverb and echo effect, you can modify your voice to beautify. Intelligent scoring system, the score can be shared friend Pk.

Youku: Mobile End-day video playback over 150 million, monthly coverage of more than 100 million users. June daily average PV1412 million, more than Archie (7.9 million) and PSS (6.08 million) of the sum.

Grand Cloud Book Bookstore: Mobile end users more than 20 million, the content includes the beginning of the Chinese network of grand literature, tea Tim Incense, novel reading network, banyan Inferior Web site content and many well-known national publishing houses, book company E-books, to provide consumers, including books, newspapers and magazines and other digital goods.

Social products as long as the mention of these names can be: Micro-bo, micro-letter, Mo Mo, Skype and so on.

We generally do not recommend entrepreneurs choose this type of project to start a business. One is to look at all the corpses behind the projects and look at the difficulties behind them. Success can not be replicated, to recognize the project at that time, geography, people and.

Ii. Record Information

Remember when the smartphone came out, the app is about how to manage batteries, manage memory, and so on, to put it bluntly is to help you manage your own mobile phone. As these basic mobile phone management requirements are met and the Giants cut in, they slowly plunge into personal information management.

The business logic is to help you manage your information and no longer need a pen record. At present, the main entrepreneurial projects and specific business models are:

51 Credit card Butler: help you manage your credit card and record your bill. Currently activates nearly 10 million users.

Digging money, with the notes: to help you easily use mobile phone to record accounts, so that users can book and manage money anytime, anywhere.

Aunt: Heard is a lot of female friends of the necessary application, solve the calendar on the date of the bitter forced era. According to your records to calculate menstruation, ovulation period, through the health test, so that you know more about your physical condition.

Thump movement: Record your daily trajectory, distance, speed and other data. You can also share with your friends.

Ioil: How many people have the habit of recording the refueling data of a car? I did this a few years ago, recording the amount of fuel and mileage per day, in calculating the fuel consumption and the cost of fuel. It's more convenient to have an app.

This kind of project application should have a lot of places to dig, think about what we still need to keep track of in our lives? Birthday, important day, baby's growth process? How to generate business value, how to profit will require entrepreneurs to play their imaginations.

Third, find business

The opening "public comment" is an example of finding a restaurant. Its business logic is to help users quickly find the businesses they need. The theme of this kind of application falls on the merchant, and we look at the businesses that can be app.

For example, other help users to find restaurants are:

Public comments: Mobile end of the number of independent users reached 75 million, the public comment has been successful in the mobile internet layout of this model, the general public comments mobile clients have become a necessary tool for local life.

Taobao point: The biggest difference is to get through the Merchant backend CRM system to achieve O2O trading (not limited to group purchase package). For consumers, the real food and comments information, with a smart food system, through mobile terminals such as mobile devices to achieve the "lazy people order artifacts."

Others are: Customers such as clouds, easy point, poly take-away.

To help users find hotels are:

Fast Hotel Butler: Quick positioning, directly on the map to find the nearby fast hotel, enough intuitive on the map. Provides the Express hotel daily information and telephone booking, Direct Lian Hotel official website data, can be booked online.

Others are: Freezing point, hotel talent, tonight Hotel specials, hotel small secret and so on.

To help users find shops are:

Press the road: is a special trawl for a variety of wonderful design, goods and shops of the network platform, mainly including apparel and household products. On the road, you can buy the world's best selected creative, well-designed products at a lower discount price, and you can also find unique stores that are hidden in the city's corners.

There are like "find K" to help you find KTV and other types to help users find businesses as the core of the application. Entrepreneurs can think about the businesses that need to be found.

Iv. looking for someone to serve

This kind of mobile internet entrepreneurship can be said to be the most fire in the first half of 2013 projects, that is, to help users directly to find "can serve his people." Taxi software is such a kind of application, app help passengers and taxi drivers direct docking service. This type of application typically has two applications, and the direct client that needs to serve is to install an app, while the person providing the service installs a terminal face app. This is only in the mobile Internet era can provide direct service.

The business logic of this kind of app is to reduce the link of information communication, directly docking the two ends of the service, to help find the user quickly to find "can provide quality service". The general theme of this type of application is professional, and let's look at those careers that can be app.

Taxi driver: Quick taxi, tick-tock taxi, taxi small secret, rocking recruit car. Help passengers find taxi drivers conveniently and quickly.

Driving car driver: Easy to use car to provide professional driving car rental services. The nearest vehicle will pick you up when the user makes a demand. High-end models, professional services, and equipped with full-time drivers. Provide convenient, easy, comfortable car.

Driver: E generation driving, love, and so on, through mobile internet technology to improve the traditional driving service industry. It will bring safety and convenience to the public while greatly reducing the waiting time and driving service cost. Direct display of the nearest 5 drivers to the user, the maximum compression customer waiting time.

Doctor: Spring Rain Palm doctor, the number of users more than tens of millions, a user "self-diagnosis + interrogation" of mobile clients. Users can inquire about the diseases they are likely to suffer free of charge and ask professional doctors for free. Help users quickly and easily find a doctor and consult.

Dentist: Recently, dental counseling and dentist appointments have been offered to me to see if the dental network has just been funded. I want to see the dental network also launched the mobile end of the app dentist, the user can consult the doctor about dental problems and make a direct appointment with a nearby dentist to arrange a visit.

Credit card clerk: 51 Credit cards, you can go through the app or 51 credit cards on the "51 cards" can reach the major banks of the credit card operators. Direct access to excellent service.

Barber: Meimei beans More than 1 million users, through the mobile phone terminal will be the user and hair stylist communication between the pipeline through, the establishment of hair industry in the field, line online under the combination of an innovative model.

Home economics: E Jia Jie, a geographical location for the use of hourly workers, mainly to provide clean housing services. You can call the hourly workers around you anytime. Run around the domestic company, Low-cost, convenient and simple.

Lawyer: Barrister, a combination of "graphic Consultation + telephone consultation" of the legal questions and answers tool, for you to answer your own or other people's legal issues, and can be a professional lawyer for telephone consultation.

Mobile Internet allows many professions to build their own personal brand, so that information more symmetrical. Start-up friends think about the jobs you can use? All kinds of designers, consultants, accountants, models, singers, photographers, all kinds of maintenance workers, tailors, too many to complete. There are a lot of entrepreneurial opportunities here, some although not necessarily can be made into a very large enterprise, but as a small and beautiful entrepreneurial project is also good.

V. Direct purchase

Think of what? Well, yes, now Taobao can buy a lot of things, but there are still a lot of entrepreneurial opportunities. The business logic of the project is to reduce the purchase link and reduce the purchase cost. With mobile internet to achieve more interesting entrepreneurial projects, let's take a look at some cases.

Copper Street: Users can purchase financial products through mobile Internet platform, which is safe, simple and convenient. For users to select and recommend financial products are zero risk or low risk, protect the user's principal will not be lost.

Che @ Movie: The user inquires through the Movie theater row table, chooses needs to see the movie time and the seat, and completes the on-line payment, the scene independently takes the ticket, the entire process eliminates the queue to buy the ticket the hour.

Flight Butler: Tens of thousands of users, you can quickly find flights, order tickets, real-time understanding of aircraft landing situation, access to airport traffic and food shopping.

Above the purchase of services Taobao have, it should be said that the direct purchase of services Taobao will do. But where is the opportunity for the entrepreneur? We analyze it from two aspects: one is to do deep in one subdivision area, the other is to make full use of the advantages of mobile Internet.

Vi. Intelligent Services

This is an alternative way, the original needs of people to serve, with the machine instead. The business logic is very simple, the machine replaces the human service, the efficiency, the cost promotion. The most direct is the navigation software, replacing the original at the high-speed mouth there are many signs "lead the way". It seems to be, but it's not as much as it used to be.

Typical examples of other smart services:

Attractions: A professional tourist guide application, the current user more than 3 million. Can be arbitrarily scaled scenic map, travel route planning, support scenic location and refers to the North needle, professional voice introduction. One to understand the major scenic spots in the country, know how to play, understand history and reasonable time for users to set up a good map of the scenic spot private guide.

Great Valley Job Network: China's largest mobile phone recruitment platform for migrant workers to provide free, reliable job search platform. At the same time, also for the major enterprises to provide intelligent and exclusive grass-roots human resources recruitment solutions, instead of the traditional job fairs.

Mobile Rental: The use of smart phone-specific GPS positioning, telephone, SMS, photo, System reminders and other functions, and try to change by the intermediary rule has been a long time rental market, to help tenants with the fewest rent to the best room.

Intelligent Service App I didn't look around and think there should be more. such as mobile phone registration platform, all kinds of bank app and so on. In addition, the classification of such applications is also a bit vague, such as a program on the taxi app is also intelligent call Car service, instead of the original call scheduling center. Anyway, why embarrassed oneself, classification just for convenience, no need too tangled.

Summary

The above business models certainly do not cover all the mobile internet entrepreneurship projects, I just want to play a role. The first category of "Jade" is the entrepreneur can be inspired to create a good project. The second category of "Jade" is a friend can sum up the analysis, to see in the mobile internet businesses behind the business logic.