The logic behind the search engine rankings is to let users think of us

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SEO is in the final analysis with the search engine dealings. Search engines are also invented by people, and that is not a person's behavior, as long as we recognize this behavior. Recognize the logic behind this behavior. will show us the direction of our operation.

Do you have to open Baidu every day, search your industry's keywords, check their rankings. Whenever the rankings rise a position, you are happy to be overwhelmed, you are happy to grasp the truth. There is a feeling of pleasure inside your little eyes. When your keyword dropped, a loud scold, special mody Baidu you are what kind of thing ah. At this time Baidu's all sorts of bad, in your mind one by one flashes, you have Baidu's 18 generation ancestors greeting each other. This time you have a problem not found.

Although your keywords are always up and down, if you pay attention, you will find that some sites have been very stable rankings. They are like Baidu's own products, like the children of Baidu, the stable ranked in the first position. This may not be easy for people to understand, let me give an example. I do trademark registration agent business, I will be like everyone, open more than 30 times a day Baidu, and then according to the Industry keyword "trademark inquiry" no matter what I search for trademarks of which word, the National Trademark Office ranked in the first position! See figure below

The waist thick head small friend said, this is the national organization, of course the rank is leaning forward, what is there to say? But have you thought about it? Why do national institutions rank on the front? is that the state agency's website that is more in line with search engine algorithms? Well, the answer is obviously not. This is because search engines give them specific attributes. The logic behind this attribute is what we are going to discuss today.

Here is the focus of today's discussion on SEO strategies

The National Trademark Office is ranked number one for the reason that it will never be because he has a gov domain name. And the logic behind it, what is this logic? I'm going to have to restore it here.

Now I, is a business owner, want to register a trademark. Where to register Ah, the Earth people know to our national trade and Industry Bureau under the Trademark Office to register. I am stupid, I do not know to the trade and Industry Bureau registration, then I search no problem, open Baidu input, trademark registration and then have a return result. Please note that even if the return of the first, two or three, not the Trademark Office site, is the other site, I will eventually get a message, trademark registration will go to the Trademark Office registration. What is this concept? We will always get a trademark registration from another website to the trademark Office, or the trademark inquiry to the official website of the trademark Office to inquire such information. No way, this is the role of information point. The website of the trademark registration agency has formed a consensus, which also conveys a message. If you want to register a trademark, you will go to the trademark Office. Then it drains people to the official website of the trademark Office. Now the trade mark Bureau's traffic is very big, is any one agency all cannot reach.

Summarize the logic above

First, the trademark registration agent of the website to reach a consensus, want to register trademarks will go to the Trademark Office, and in the unconscious of the circumstances told the Searcher

Secondly。 After receiving this information from other websites, searchers came to the official website of the trademark Office. contributed to the flow

Finally, the trademark registration agency staff must use, the Trademark Bureau official website to inquire, this has contributed the traffic. Then Baidu collects these user's behavior through the flow of judgment. Finally determined the position of the Trademark Office.

So what should SEO do?

The reason is very simple and as a brand, let people reach a consensus, for example, to herbal tea, we thought of Gado, Wang Lao ji. As in the example above, when it comes to trademark registration, we think of the trademark Office. This is a bit, and then we grasp this point, after our website construction, outside the chain construction, the content of the article is added around this point to unfold.

Our goal is only one, within a small range, a mention of a product, so that our users think of us. Then the power of brand formation is big.

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