The logic of the entrepreneur: behind the glamorous entrepreneur

Media man et's "entrepreneurial logic-I know the 21 business people," the book totals 250,000 words, in the 80, 70, 60, 50, 40 five parts, 18 chapters.　　Involving 21 different years of business representative figures, such as "leader of the Generation" of the high burning, 70后 in the Chen Tianqiao, MA, Ding Lei, Zhou Hongyi, 60后 Li, Koo, Charles Zhang, Ma Yun, Tang June, 50 after the Niu Gensheng, 40 after Liu and so on. As a financial journalist, et has more than 13 years of experience in the field of business economics. The 21 entrepreneurs selected in this book are the subjects of their acquaintance.　　This book covers 21 business people, Ma Yun, Charles Zhang, Zhou Hongyi, Koo, Tang June and other 5 to the book to recommend, the author's faithful record to express recognition. "This book is a journey of openness and sharing.　　Said Ma Yun, chairman of Alibaba's board of directors. For more than more than 10 years in the media, the author has been interviewing, associating, and familiar with many well-known entrepreneurs because of his status as a journalist.　　Because of close contact, communication, and understanding of these "well-known people" many "not known stories", these materials and these entrepreneurs appear in front of the public image is different, is a logical run through the dark line, with another value. Et's interview has his sharp perspective as a media person and is good at digging Kung Fu. The difficulty of entrepreneurial entrepreneurship, conservative challenge, through his strokes to get a real, objective record. "All sorts of topics will be the contacts we have when we are together." In his writings, entrepreneurs are no longer familiar strangers.　　Sohu Chairman Zhang Chaoyang said. For years, the authors have been tempted to present these details in an original ecological presentation.　　Because in most cases, the entrepreneur in a particular situation inadvertently reveal, tell, even if it is harmless, there is a deliberate harmony and ignore the danger. This book chooses to write from the entrepreneur who is familiar with the author, from the contacts with them, to try to use the language, not too long, to write each story complete and wonderful.　　In the process of writing, the author follows his two principles of writing over the years: only facts, no comments, goodwill, peace of mind. The narrative in this book may be different from the history of plot, it may be only a small fragment, a section of unofficial history and miscellaneous.　　These accounts are not to subvert the idol, just want to give everyone another perspective, so that everyone away from these entrepreneurs closer, so that we look up to the wealth of the model can be enough to the human fireworks, so that the reader understand a number of dimensions. "The vast majority of business biographies at the airport are more like legendary novels: Calm, far-sighted, elegant and luxurious." As a matter of fact, there are too many cosmetic whitewashing and too few original ecological accounts. The "Logic of the Entrepreneur" book gives us a different perspective, though it's not flattering, but it can restore real experience and lessons.　　"Qihoo 360 chairman Zhou Hongyi thinks. Like Zhou Hongyi, known as the "Red cannon."Always the sound of guns rumbling, he always like a "angry youth" like a struggle, offended light the internet industry almost all the powerful people: Cnnic Mao Wei, Baidu Robin Li, Alibaba's Ma, rising Wang Yu ... But who knows in its heart, filled with the fear of being strangled in the cradle-a weak private enterprise, in fact, is precarious. Who knows, behind its quite unruly, how deeply remorse and chagrin? "Just think about who you are, and sell 100 million of a company that is worth 1 billion dollars." "For example, Ma Yun, everyone knows its glorious history, but very few people mention and Australia Yifu, mention his childhood that Australia trip." To know that the shock of going abroad, Ma Yun strenuously learn a foreign language, and then to the United States as a translator, and then contact the Internet, such as a series of life transitions, what is the meaning of life?　　Many small things, perhaps only their life episode, but this impact on a person, sometimes just as a butterfly in South America dancing wings, in the United States, Texas caused a storm. For example, we all know Alibaba's "six-vein Excalibur": Customer first, teamwork, embrace change, integrity, passion, dedication, it makes Alibaba began to have "spiritual magic", but few people mentioned this is its first hired GE-born chief operating officer Guan Mingsheng together with Ma's masterpiece.　　Who would have thought, some European and American mature Enterprise's forte, unexpectedly can in the domestic enterprise to be a rock-breaking?　　For example, Ding Lei, MA, these hot internet power people, who knows, they have deep suspicion of themselves, and even want to sell their own businesses.　　This is an author tries to write on the "entrepreneur Ningbo", calm down to read, think, believe that readers will have unexpected gains. The "Logic of the Entrepreneur" Author et publishing house economic Management Press