The long gestation 360 Thunder search finally on-line

Absrtact: In Baidu acquisition 91 wireless two days later, July 18 afternoon, brewing already long 360 Thunder search finally on-line. Baidu spent 1.9 billion of dollars at a high price of 91 wireless, its core is 91 mobile phone assistants, currently in iOS and Android platform over 100 million users, is a

Baidu acquired 91 wireless two days later, July 18 afternoon, brewing has been a long time of 360 Lightning search finally online.

Baidu spent 1.9 billion of dollars at a high price of 91 wireless, the core is 91 mobile phone assistants, currently on the iOS and Android platform over 100 million users, is a huge content distribution platform, 360 mobile phone assistant positioning exactly the same.

Baidu's move is to open up its own mobile content distribution channels, to make up their own short board, but also intended to defend 360 mobile phone assistants.

Baidu 1.9 billion just spend out, Zhou's come. 360 Lightning search also fixed mobile phone content distribution, but with 360 mobile phone assistants, is intended to open up new distribution mode.

Open up a new battlefield beyond 360 mobile phone assistants

For Www.leidian.com's lightning search with top-level domain names, 360 claimed to be "China's largest and most complete Android phone resource free download and exchange website", positioning "a new generation of search for mobile phone players to build." ”

Yesterday, the Thunderbolt mobile phone search PC-side www.leidian.com and mobile phone end of the m.leidian.com at the same time online, is a mobile resources aggregation site, software, games, e-books, music and other 7 categories of resources, the source is the internet a variety of resource stations, such as 360 mobile phone assistants, Pea Pods and other application markets, starting point, 17K and other novel websites, such as Dom and other music websites.

Overall, lightning search and 360 mobile phone assistants have three major differences:

One, 360 mobile phone assistants can also find the Android resources to achieve a key download, but can only see the application rankings, download, but a game is not fun, or even the strategy is what, can not know. Lightning Search is based on the former Tiger Forum search, through the search method, so that players can find the game at the same time to know more details, can be for ordinary users more promotion, it can be said that this is a more user stickiness, the promotion of more powerful distribution and download channels.

Second, through the mobile phone and PC side, to achieve a key download

Lightning Search mobile End and PC end at the same time on-line, the purpose is to get through the PC and mobile phone. For mobile phone users, download games, applications need more mobile phone traffic. 360 Lightning Search allows users to download a variety of applications on the PC side, one key can be transferred to their mobile phone. Provincial traffic does not say, but also on the PC on a variety of operations, browsing more convenient, so that users can be more comfortable browsing around, a key to mobile phones.

Third, the increase of electronic books, music and other resources

Compared to 360 mobile phone assistants, lightning search has increased the number of e-books, music and other resources, which has a great appeal to small white users. Before users want to download e-books, music, or go to a variety of bookstores, or must first find resources on the Internet, and then download to the computer, and then lead to the phone. Now has a key to download, but also a key to the mobile phone, it is indeed convenient for users.

Delayed release three weeks behind

June 19, I first in the industry disclosed 360 is brewing lightning search, talking about "crack 360wi-fi mystery, Zhou 祎 really want to play is the lightning search."

In fact, the lightning search was already ready within 360, and has decided to release it in late June. At that time, Zhou's propaganda language all thought well: "360 start thunder and lightning".

But the lightning search was delayed for three weeks before it was online. What happened during this period?

Lightning Search This project was first approved within 360, after the Spring Festival. Directly responsible by Zhou. Zhou to mobile search this project attaches great importance to work overtime every day, at least once a week with Zhao June rate team "Thunder" project meeting, even in the details of product development will put forward their views, not only so, near the May, Zhou Mobile complex more attack, every time I see Zhao June, will directly ask him: "When can release?" has been working day and night Zhao June this project team, are afraid to see old week.

But in June, after the preparations were ready, 360 internal to the lightning search for the population of the location has been divided. The first lightning search location in mobile phone enthusiasts for senior players to build. Later, or decided to face the small white user, in the positioning has a thorough subversion, from the website design to the content of the overall adjustment, only to change to the present "small fresh" style, even in the eye-catching position played the star Liu Yan, to attract more ordinary consumers.

It is said that before long ago, Zhou rate some research and development of the core personnel to the United States, Britain, Israel, was originally waiting for his end traveled back to release lightning search, but July 16, Baidu announced the acquisition of 91 wireless, stimulated 360 and Zhou.

360 so decided that the Lightning search July 18 officially online. At the time, Zhou was speaking at Stanford University, and he did not forget to address Baidu everywhere. Zhou said that no 360, Baidu acquisition of 91 of the sky-high deal will not happen.

The new 3B war?

Baidu bought the price of 91 wireless, he claimed to be a "bidding." 360 was also one of the 91 wireless early investors. "At first, I said to the brothers in 91, do not sell the company, at least can not sell, not to sell, and then someone really started to bid, I still told them to try not to sell, independent development of the best, unless someone gave you a price can not be refused. They asked me what price I couldn't refuse. I said at least 2 billion, "Zhou said he thought no one could buy 91 at such a price. "I didn't think they'd cut the bargain, and by the end of the 1.9 billion it was a real deal." ”

Compared to Baidu to spend a large price to buy 91 wireless, Zhou More "ghost", in this respect he will not buy, because his home development of the Lightning search is his.

So familiar with the 91 wireless old week, of course, also know that Baidu through 91 assistants for 360 of the defense, so, Zhou has long been very attached to lightning projects, all the way to urge the project team to complete as soon as possible.

Baidu and the 360 search war, since last August has actually been constantly. Both Robin Li and Zhou are very clear, in the PC-side search, the two sides just have small battles, the real search war is actually on the mobile phone, in the mobile Internet domain. Zhou more clearly, want to really challenge Baidu search, or to rely on mobile end, while Baidu in the mobile field layout slightly slow and grab the opportunity.

360 mobile phone assistant, Baidu mobile phone assistant, 360 security guardian, Baidu Security Guardian, the two mobile phone end products have been seriously similar. Magic is a ruler, Tao a Zhang, Baidu acquisition of 91 assistants, 360 Ready for lightning search.

Baidu and 360 of the mobile phone search war has begun, although not as strong as last year's 3B war and direct head-on, but this is a more layout, but also a more protracted war.