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The "long tail effect" of digital publishing in large data age

Source: Internet
Author: User
Keywords Large data digital publishing long tail effect
Tags .mall audience channel data development dig digital digital publishing
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The "long tail effect" of digital publishing in large data age

Deng Deng Hairong

This paper considers that the revolutionary impact of large data on digital publishing is now it will contribute to the formation of digital publishing "long Tail Effect": first, it will dig deep into personalized digital publishing products to form a "product long tail"; second, it will cross the numerous small communities to form a "audience long tail"; It will build a flat information circulation channels and form a "long tail of the channel." To study the long tail effect of digital publication under large Data environment is of great practical significance to guide and promote the rapid and healthy development of digital publishing.


The "long tail effect" of digital publishing in large data age

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