The long tail keyword strategy of website promotion

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Whether it is a personal blog, Enterprise Portal or E-commerce site is only a platform for network marketing of course, have a good platform is the basis of network marketing, whether the traditional marketing or network marketing is the primary task is to let more people have the opportunity to understand the enterprise products, And the user understands the product information one form is the website to have the traffic, for the website launches the website promotion to be extremely important. For the new station or the weight of the site is not very good situation, the site should be promoted from the long Tail keyword competition began.

The advantage of the Internet is the sharing of information, and let customers and potential customers more understanding of their own information is particularly important, and in many Web site promotion methods in the search engine promotion is the most cost-effective way of input and output, users can quickly get the information they want through the search engine, In today many sites have their own SEO technology team in order to get more traffic from the search engine, for the site weight than the lower life to the mainstream keyword competition in the industry to get a better ranking is very difficult.

And from the Search engine results page in each ranking of the traffic analysis, even if the site is ranked in the home page if the ranking of five after the number to get a considerable amount of traffic are a certain challenge, take the first two days of the article "Love Invincible theme song download", Sina Blog in Baidu ranked relatively before the first page has been maintained in the position of four or five , the two or three-day browsing volume is more than 150, but "Big Love Invincible Theme song" Baidu Index is about six hundred or seven hundred, most of the traffic or the top three of the site interception, for spending money to do SEO search engine rankings are the most promising site in the first page but will not guarantee how much traffic, When choosing keywords, enterprises usually choose the words with larger search volume, because the competition is not stable enough, the traffic is limited, but in the long tail of the keyword competition is very easy, and long tail keyword search is also in line with the user's search habits, Improve the site user experience at the same time also promote the conversion rate of the site is also very helpful, in the site long tail keyword can bring a certain amount of traffic after the user and search engine to obtain certain recognition, at this time to compete hot keyword is easy.

Website promotion also must pay attention to the promotion skill Operation website is a long-term adherence process, the website promotion must have the long-term strategy also to have the short term website promotion strategy.

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