The long tail serp the Central African article page but the homepage The phenomenon reason and the solution

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When we talk about search engine optimization keyword, I think no one webmaster will ignore the power of long tail keyword, the advantages of long tail keyword traffic can even bring more than the keyword higher traffic. When we optimize the long tail keyword, we may sometimes find that in the SERP, some long tail keyword search results are not what we want the information content page, in contrast to some of the site's homepage. We should be good at analyzing the optimization personnel. We have to sit down and analyze the causes, effects and solutions to this problem.

We can give an example of this. We can randomly search for a long tail keyword, such as "Hunan Co., Ltd.", according to the truth in SERP we see will be included in this keyword related page page. But we can find a problem, as the following figure shows, on the third page of search results, there is a Web site about agricultural information, which is the home page of the site.

At the same time, I also found that there are many long tail keywords in the SERP will appear in this case, does not appear to belong to the content page address, but some of the site's home page address. Does this search result have any adverse effect on our site? The answer is apparent, and this phenomenon may cause several problems.

One: Users cannot find the information they want

Users search for the purpose of the long tail is relatively clear, but if this happens, users will find that this is not what they want the information content, visitors will close the site page, resulting in a user friendly experience reduced.

Second: The site's bounce rate will increase

When users find themselves to be "cheated" in, for the site will be greatly reduced goodwill, they will not be more in-depth access, and some even directly close the page. In the end will give us the site jump rate brings no small pressure. A successful site know how to use valuable information to retain users, so that users can more in-depth access to our site.

So when we know that this phenomenon can cause so many serious effects, then we need to analyze what is the cause of this phenomenon? The author believes that this phenomenon may be caused by the following problems.

One: The construction of the chain all point to the site's homepage

There are a lot of novice webmaster like in the construction of the chain, the purpose of the chain to the site's home page, so the most direct problem is the weight of the home page will be too high, will lead to the allocation of site weight imbalance. This problem occurs in the most results.

Second: Problems in the structure of the station

The weight of the first page is a site of the highest, our site will need to set the results of the site to a reasonable allocation of these weights, if your site results in problems, will lead to the weight of the station to transport problems. It's like a tree with no way to send nutrients to the leaves. This kind of station's weight mismatch imbalance also can appear various results.

When we know the cause of the phenomenon and the result, then we need to find a solution.

One: External chain construction should pay attention to diversification

Outside the chain destination address one of the mistakes we often make, whether it is in the friend chain or outside the chain publish use too single destination address or keywords will appear problems. To do this we need to maintain diversity while building the chain. So that our weights get a relatively uniform distribution.

Second: The structure of the site needs to be clear, conducive to the transfer of weight

The results of the site is clear that every site is in need of special consideration, which not only can improve the user's friendly experience, but also can promote the stability of the site included rankings. At the same time need to facilitate the legend of the weight of the station, so that the weight of the site can be more evenly transmitted to each page.

For this phenomenon in fact many sites exist, and cause some of these phenomena is also some of our daily optimization easy to ignore small details, I believe that as long as we seriously analyze and observe, I believe that can be a good solution to these problems. I hope this article is helpful to everyone. This article by SKF bearing http://www.skf-bearing.net/handwritten original, reprint please keep the source, thank you!