The loss of electricity dealers still burning money to expand the scale is telling the story

August 28 Morning News, Dangdang CEO guoqing in 2013 "sent the annual meeting," said the loss of the electricity dealers still blindly burning money to expand the scale is in "storytelling." He "advised" the loss of the electricity dealers to avoid the strongest areas or categories, targeting specific areas or categories to seek a breakthrough.

The "Send for the annual meeting" today entered the next day's agenda. Guoqing, who has always been known for daring to speak, drew laughter from the scene. Guoqing first shelled the days of the cat, Jingdong and Dangdang last year's book price war, that the three between the vicious price war but gave the United States excellent products, le bee nets, such as the rise of the United States, such as the emergence of the electronic business opportunities.

Guoqing also talks about group buying and platform power competition, and he believes that families should avoid the strongest areas or categories of rivals, and look for breakthroughs in specific areas or categories. "If I start a new business, I'll be a part of the category," he said. Guoqing said that in the face of the Giants such as Ali, should not be in the price war between each other, but should cooperate to strengthen their respective areas of advantage, "so there is a chance to shuffle." ”

Guoqing also criticized the power of the blind sprint scale mentality. He believes that the loss of electricity dealers still blindly burning money to expand the scale is in the "storytelling." "I advise those who are losing electricity to stop talking about scale," he said. "(LI)