The love and hate of the clothing enterprise to the electronic commerce

"Did you buy it online today?" According to statistics, E-commerce in 2009 the total turnover reached 330 million yuan, of which the network retail market size reached more than 240 billion yuan. What are these more than 240 billion concepts? Equivalent to 1/3 of the online consumption of Chinese Internet users; for the apparel companies that occupy half of China's retail business, e-commerce is no different from a golden key, which opens up the potential for a huge network of retail vaults.

New challenges: The competition between traditional sales channels and electronic commerce

More than 240 billion of the online retail market is a huge cake, whether it is a personal entrepreneur, entrepreneurial team, or traditional companies want to get a slice of the pie, through the Internet to gain value retail. And for Apparel Enterprises, E-commerce is both love and hate.

Love, due to the electronic commerce on the garment enterprises have a huge attraction, like every guest, specializing in E-commerce and has achieved excellent sales results, such as Masa Maso, Justyle and other garment enterprises began to pay attention to and enter E-commerce; hate, due to the impact of E-commerce on traditional sales channels and impact, More Apparel Business Agents choose to sell on the internet, or even sell, to those operating entities shop agents impact.

Anyhow, the clothing enterprise enters the electronic commerce is the general trend, the key is: how the clothing Enterprise "guarantees loves to hate", how better uses the electronic commerce to develop the network market, wins the Netizen consumer?

Two steps: First expand the network sales business and reduce operating costs

First of all, look at those apparel enterprises in the first step is how to make the right!

Mention brand clothing Massamasso, think of its slogan: "Masa maso more understand men." As the world's leading apparel brands and consumer goods manufacturers, Massamasso has been through the country's largest e-commerce software and service providers Shopex to build e-commerce sites. Shopex Consultants According to the characteristics of apparel enterprises and Masa Maso their own business characteristics, through systematic overall research and demand analysis, to provide them with the most suitable for the current development of enterprise-class complete e-commerce solutions, combined with the trend of e-commerce in the apparel industry, the Masa Maso Future e-commerce system to propose rationalization plan to ensure that its e-commerce system can be healthy, stable and sustainable development.

Official website has been able to achieve the functions are: Multidimensional product display, shopping experience, promotional, merchandise payment/Logistics distribution and customer service center and so on. With an enterprise-class e-business solution, Masa Maso has successfully extended its business to the Internet, which is only the first step.

On this basis, garment enterprises have to face the expansion of the business to the Internet after a variety of follow-up problems, these challenges include at least: Website platform maintenance and update (website platform), Network marketing and dissemination (communication services), Network Logistics Management (product delivery, receiving management) and so on a series of links, But the traditional clothing enterprise to these follow-up process completely unfamiliar, will pay the high study cost, the time cost and so on. Until the garment enterprises to solve these problems, will also lag behind other apparel enterprises pioneers a big step.

and a complete network of full e-commerce solutions, not only can effectively reduce the apparel enterprises in the follow-up cost of E-commerce, including time costs, learning costs, experience costs, operating costs, marketing costs, business costs and so on. Take the name shoe storehouse for example, after its online retail business is becoming more and more prosperous, the resolute take the whole network whole course electronic commerce to raise the operation efficiency, first deploys the cluster, then the on-line search business, causes the enterprise to solve the problem quickly before the bottleneck, realizes the continuous business high growth.

In short, E-commerce is the general trend, for garment enterprises is the only way. On the one hand, large apparel enterprises need to rely on sophisticated e-commerce software and service providers to quickly access the Internet; On the other hand, a variety of independent subdivision of the clothing retail shop also needs E-commerce software, they need to rely on independent shop to achieve brand and business promotion; thousand boat races, hundred Shevchenko dispute flow, Who will eventually win the online retail market, nothing but resources, time, and hardware and software and other indicators of the comprehensive contest, and for apparel enterprises, the choice of a full network of E-commerce complete solution, it is equal to the opportunity to take advantage of others, but also removed from the follow-up development of worry, especially important.

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