The luxury electricity dealer breaks through only obtains the authentic authorization

The once-brilliant luxury electric dealers have been left out of capital and users because they have not been given brand authorization. In order to continue to survive, still product network CEO Zhoshi Frankly, "although for some small electric dealers want to get foreign brand licensing is not easy, but only this mode of transformation to get through", and he also believes that Low prices are not the only demands of netizens, only to create more value-added for netizens to keep the industry going.

Signed more than 80 brands

"From last July we received the third round of 50 million U.S. dollars financing, has decided to transition to take the authorized route", obviously, Zhoshi has already set the product development direction. "At the moment we have more than 80 licensed brands, including Alice by Temperley, President Barack Obama's favorite Tracy Reese, and most of the current authorization in China," she said. ”

According to the reporter understands, Shang obtains the authorized brand scale compares with the domestic other electric business colleague to be not many, even is insufficient the colleague's fraction. Early last year, the statistics show that the show online sales of more than 2000 brands, including the world's top luxury brands more than 120, the other similar types of sites to sell more than the number of brands in more than a few hundred.

Although the current product network has been authorized brand size is limited, however, the above brands can provide Shang goods, and not like other luxury electric dealers can only from foreign brand stores or outlets to sweep goods, from China's distribution rights of foreign distributors in the wholesale, or bribery brand inside the ghost sell goods. According to Zhoshi introduction, "We can advance to more than 80 brand orders, even if these brands have stores online, we can also avoid homogeneity, because we and the offline shop's buying team different, choose the style will be different."

Accepted by 80% old users

According to the introduction of the product network, it does use the authorization to solve the problem of supply continuity and genuine, but the luxury goods dealers still face the risk, accustomed to the sale of discounted luxury Chinese netizens, will pay for the positive price?

On this issue, Zhoshi frankly once worried about this, however, according to him, there are 80% of old users have more or less purchased the above signed brand, that is to say, they are selling "authorized, Ching, positive price" of luxury goods dealers agree. At present, the product network registration for 2 million people, the customer unit price of about 2000 yuan.

"From the user's acceptance of the product network, low price is not the only important factor to attract consumers," Zhoshi said, "in order to allow users to accept this model, we actually spent a lot of thought, for example, Shang's buying team has more than 10 years of experience, we will display products by the professional apparel matching, For the convenience of the user reference, I hope that the product is more to create such value-added to attract users.

The pain of empowerment begins to loosen.

The industry is pleased that, in addition to the product network to break through the unauthorized spell, other peers are also achieving ice-breaking. It is understood that catwalk network recently announced that it has won the French sweet fashion brand bread n Butter (bread and butter) online authorization, as well as the Italian luxury brand Salvatore Ferragamo Ferragamo official authorization, the above two brands of goods have officially started on the catwalk online sales.

Although China's luxury goods dealers have not been authorized brands have international top brands, but Zhoshi said it is still in contact with major brands, in the future will be more international brands through the still goods network formally entered the Chinese market. At the same time, Analysys analyst Shou sent to believe that the luxury electric dealers need to abandon the current cut-style development model, different from the liquidation of inventory authorized positive price model may become the breakthrough point of luxury Shopping network.

Commercial newspaper reporter Wei