The luxury goods that the electric dealer urgently needs to reclaim will be another gold mine in the Internet

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When the economy of Europe and America is in jittery, the domestic economy seems to be slightly better, especially now the rising of the domestic middle class, the consumption of luxury goods has gone up, many foreign luxury brands have sharpened their heads into the mainland, that is, the mainland's strong purchasing power! China has surpassed Japan for the first time in the past year to become the world's first and visible luxury product in China, according to a new survey.

But the sale of these luxuries in previous years, mainly the Chinese people through outbound tourism to complete consumption, limited by time and space, luxury goods in the past few years, sales are relatively moderate, but last year, the sale of luxury goods surpassed Japan, become the world's first, really let the people knock glasses, Why have luxury goods blowout in the past year? The reason is that a large number of luxury sites appear, resulting in a blowout sales! The following is a number of experts on the luxury of the electric quotient of the road of several analysis!

One: Luxury brands value the mainland's strong purchasing power, through the Electronic Business platform to enter the cost of the lowest

For luxury goods, the general tax is more severe, so many people go to Hong Kong to buy the luxury goods, but, when the luxury goods sold through the electric platform, it can effectively evade the strong tariffs, so that the price is also more competitive, and consumers through the electric platform to buy the purchase will undoubtedly reduce the cost of purchase, Through the way of online shopping, so that the purchase becomes more convenient, but also can get more benefits, so luxury in the past few years, sales are doubled growth, formal e-commerce has caused the Chinese people to the luxury of consumption to become the world's first major driving force!

Second: Luxury website sourcing become the focus of contention

Although the luxury website has just entered the rising period, many of them need to be reclaimed urgently, causing this situation, the main factor is that luxury brands can access the threshold of domestic sales is still relatively high, which caused the scarcity of luxury goods supply, increased the degree of competition between luxury sites. However, this situation has been effectively alleviated this year, the category of luxury has increased a lot, and some luxury sites keen to capture such business opportunities, but also specialized in the provision of luxury products to provide the site, so that the sale of luxury sites has brought rich selectivity!

Third: Luxury website marketing should take the brand route

Some time ago, CCTV also exposed the luxury website appeared a large number of counterfeit products, these fake luxury sites, although the profits are very impressive, but let themselves into a desperate situation, once exposed, in addition to the loss of money, but also likely to go to jail, because the sale of counterfeit luxury goods to consumers, after the huge losses, Will bring a devastating disaster to webmaster, but there are still a lot of webmaster lucky!

So, to run a good luxury, first of all to make their own web site into a luxury type of website, whether from the design of the website, or the service of the website, as well as the quality of products on the site, should be very brand characteristics, people can feel at a glance, such a website product absolutely reliable, must have the official website properties! And do this, only through professional brand marketing, in addition to the major well-known portals advertising, but also through the various forms of soft text marketing, which is to build brand and good Word-of-mouth best way!

The above is a lot of experts summed up on the current luxury website operation View, overall, luxury goods are in a rising period, is a great space for development, can be said that in the group buying site encounters with the cold winter today, the luxury electricity dealers undoubtedly become the next big gold mine of the Internet urgently to dig! This article source: http://www.namp.cn/,A5 fur grass Start, reprint please specify! Thank you!