The main bottleneck of the novel website optimization

Absrtact: The novel website from the planning to the assumption process is relatively simple, its operation difficulty lies in the website optimization aspect, now the novel kind of website who also can not stabilize occupy Baidu's homepage, from this point of view can explain the current novel kind of website competition brutal

The novel website from the planning to the assumption process is relatively simple, its operation difficulty lies in the website optimization aspect, now the novel kind of website who can not stabilize occupy Baidu's homepage, from this point of view can explain the current novel class website competition's severity, but even so, There are still a lot of webmaster flying moth-like rush to the novel Web site, its important reason may be that the content construction is simple, the profit model is relatively mature.

However, it is not to do a novel type of site to ensure profitability, in fact, the novel type of Web site to make it difficult to profit, if there is no flow of support, no original writer's cooperation, then only can flow into the content collection, take the development of advertising road. But this road also will not be smooth sailing, because the current novel class website has the serious homogeneity tendency, also is these homogeneity, causes the novel class website optimization bottleneck.

The main bottleneck of the novel website optimization

The optimization bottleneck of the novel website is mainly embodied in three aspects, one is that the original content of the site or high-quality content is difficult to obtain, even if you are a writer, it is impossible to write thousands of or even tens of thousands of of the original novel, and now many of the operation of the novel webmaster is most of the novel enthusiasts, want to create, one does not have so much time Without better talent.

The second is that the novel kind of website basically uses the template the production way, many of the novel content is sent to the server space by packaging, and even these jobs often as long as the purchase of a novel type of Web site program can be easily completed, the benefits of this can quickly achieve a profitable copy mode, by copying more sites to improve profit margins, But the flaw is that there are too many Web sites with similar templates on the Internet, making it difficult for new sites to stand out.

Its three novel types of Web site outside the chain construction effect is not good, now many novel Web sites are disgusted by Baidu or other search engines, while many other sites are often limited to their own site on the appearance of a variety of novel types of Web sites outside the chain, which caused a novel type of site outside the chain optimization road becomes very difficult, So there are a number of owners use the way to buy black links to optimize, but it is so, will further stimulate the Baidu on the novel Web site review, thus forming a vicious circle.

Countermeasure analysis of solving the bottleneck of novel website optimization

The original content of the novel is difficult to obtain the solution is mainly two points, one is to collect some relatively unpopular novels, but also through the pig and other sites to buy some content original but relatively low quality of original novels, of course, these novel attention can not be castrated version, must be complete. At present thousands of words as long as a few yuan, a a hundred thousand of-word novel often only need dozens of yuan to be able to obtain. The other is to find some writers to divide, through the way of cooperation and win to achieve, in fact, a novel station as long as can find a great god of writing, then the profit of the novel is clearly alone.

For the outside of the chain difficult to do the solution, that simply give up the simple outside the chain of construction, this way obviously thankless, but also spend hundreds of yuan to release the news source soft text to carry out the chain construction, which can enhance the weight of the site, on the other hand can also introduce traffic to the site. Of course, more critical is that, because of the content of novel Web sites, do a good job in the site's internal chain construction is often more important. In addition to the novel each chapter to do within the chain, but also the same theme of the novel to do within the chain, so not only to enhance the user experience, but also to Baidu's spiders are very good, kill both.

And for the same quality of the serious novel site, in fact, as long as their own more ideas or ask some professionals to optimize and improve the existing templates, it can effectively solve the problem of template homogeneity, such as adding Book review column, specifically allow readers to publish their own reading experience, and other readers to learn from each other, Increase the interaction of users in the station, which is helpful to enhance the stickiness of the website, but also improve the template of the website, solve the defects of homogeneity.

In a word, the operation of the novel Web site is now at a bottleneck, there is a certain crisis, but since it is a crisis, then there will be opportunities, the key depends on the wisdom of the webmaster, to take the necessary first, only through the preparation of the preparatory and reasonable investment, can receive the joy of success.