The main character of a big deal in the capital market

Capital market of a big deal in the protagonist, who also did not think is just acquired the red child Suning. Suningyun, which has just announced a big foray into the internet industry, is ambitious and announces a takeover of PPLive. According to media reports, Suning jointly invested 420 million U.S. dollars to buy pplive 74% of the shares. Su Ning said, will enter the Internet digital content consumer market directly. This general explanation has stimulated the interest of people to explore.

Before that, Suningyun's three quarterly results report, the Suningyun business created in the last six years of the first quarterly loss of 108 million yuan, and the same period last year, Suningyun profit of 598 million yuan. This is obviously because suning in the attempt to fuse line under the path of a large number of costs caused. Suningyun will obviously face the investors and the media, so why does Su Ning have such a large cost to invest in this area?

Analysis of Su Ning's current situation, in the Internet era is facing the pressure is getting bigger. Since the name has been changed to Suningyun, it is an important task to get through Internet channels and physical channels. But on the one hand Suning's entity shop also faces the impact of E-commerce tide, the ability to create cash flow is declining, on the other hand suning must seize a few of the acquisition of the target quickly completed in the Internet industry layout, while transforming the company's internal corporate culture and processes. Then contact the early acquisition of Red Child, suning in the Internet to complement the retail business category, aiming at the Internet video to form a competitive advantage, Su Ning's acquisition of PPLive is wise.

For PPLive, there has been a desire to be acquired. On the one hand, soft silver and other investors hope to be able to set up as soon as possible, on the other hand, in the United States stock market, such as video companies, PPLive Market premium space is not large, sold to domestic "tyrants" is a good choice. and suning through the acquisition of PPLive, get a group of people who know the Internet and the original business talent integration, can gradually change suning's internet gene.

For the big internet giants, and have already had a lot of layout on the video. Video is the main application of the Internet, occupy a large part of the traffic. and suning if in this aspect has the layout, can let Suning's Internet brand more popular, and suning if not buy pplive, may Alibaba will go to buy. PPLive has basically been able to achieve break-even, now the video industry is more mature than before, Su Ning should not appear like the previous grand acquisition of large quantities of blood transfusion.

PPLive now has a TV box and other products, in the future TV industry chain gradually towards the background of change, pplive can be in the television, computers, tablets, smartphones and other clients to form a comprehensive customer service capabilities. PPLive can connect users to the video access to the content of Suning, and even import Suning's merchandise page, thus forming a cluster effect. At the same time, through the acquisition of PPLive, Suning can also enrich the collection of user database content, the use of large data technology to improve the user's personal files, thus forming the ability to provide differentiated services online. In this way, online and offline prices to unify the situation, to provide users with the choice of suning shopping reasons.

For Suning, the biggest problem now is integration. Su Ning is accustomed to buying property for retail business model. The future on the one hand to undertake the store transformation, the company structure adjustment and other pressure, on the one hand to the acquisition team to integrate. At the same time, suning every time through the acquisition to improve their Internet service capabilities, but compared to the major internet giants, how to play their own advantages, with the ability of the acquisition team to develop their own Internet operating team and internet business ability, it is very important, after all, it is impossible to buy each time to complement their own business gap.