The main path of website promotion

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Now the network, more and more sites, has far exceeded the number of ox, so, the production of Web sites, more and more easy to promote the site, more and more difficult. And according to their own experience, here are some of their own feel more useful methods for your reference.

Navigation website Landing

For a small traffic, not well-known sites, navigation sites can bring you more traffic than search engines and other methods. www.hao123.com www.265.com www.9991.com www.vv11.com www.qu123.com www.3tom.com I made a statistic on a network of friends. Recommended only to the home page, was included in the pages of a humble place, every day to my friend's site to bring about 200 of the traffic.

Second, Friendship Connection

Friendship connection can bring a stable passenger flow to a website. In addition to help the site in Google and other search engine species rankings.
Talk about friendship connection best can connect some traffic than their own high, well-known sites. Again is the website that complements with own content. Then it is similar sites, similar sites to ensure that their site content quality to have characteristics, and can attract people, or not even similar sites. Website do not but seek beauty, especially must be practical first.

Third, search engine landing rankings

Search engine to bring the flow of the site will be more and more large, landing there are landing cavalry and many other software. But the most effective or manual landing. Through the manual landing to NetEase, Yahoo and other search engines to bring a lot of traffic. Some other portals currently take a toll landing and you can choose according to your situation.

Iv. Network Advertising

Network advertising Although to spend money, but to bring the flow of the site is very objective, but how to spend the least money to get the best results, this requires a lot of skills.
1: Low cost, high return. How can we achieve this effect? If you want to gain visibility, then the money to those who have well-known sites, if you are only for traffic, then the election is not well-known, large flow of websites, advertising on them, the price is generally not expensive.
2, high cost, high yield. This benefit is not the flow, but the income. Oh, for a business website, the quality of passenger flow and the flow of traffic as important. First, you need to understand how your potential clients are that kind of people, what they are accustomed to, and then look for sites where they are more frequent to advertise. Perhaps the price is higher, but it brings you a higher quality of customers, so bring you a higher income.

V. Mail advertisement

Most of the ads are spam, mainly because of email address selection and design. Ad mail to design people like to send to people who do not hate it, it is not easy.
1: The title suggestion: attractive, simple and clear. Don't deceive people.
2: Content suggestions: The use of HTML format is better, in addition to layout must be clear.
Note: Ad mail, and do not blindly hair, otherwise may achieve the opposite effect.

Vi. Viral Marketing

Viral marketing is mainly the use of mutually beneficial methods, so that netizens to help their own propaganda, to create a virus like the spread of the same effect. Here are some common methods:
1: Free service: If you have the conditions, you can provide free message board, free domain name, free news, free counters and so on. These services can then be added to choose their own ads or connections. Because it is free, it can be promoted quickly.
2: Interesting pages: make beautiful pages, or interesting pages are often online by netizens quickly publicized.
3: Other methods: Chunhui in order to serve netizens, also in order to promote mobile phone home, with such a trick: is the production of Tencent QQ, in addition to advertising display IP version. This software by the vast numbers of netizens like, by many software download website is included, widely circulated on the Internet.

Vii. BBS Publicity

BBS publicity, although spending energy, but the effect is very good. BBS publicity to choose their own potential customers in the BBS, or the popularity of a better BBS. The following strategies need to be noted:
1: Do not send ads directly. Such posts can easily be deleted as ad stickers.
2: With good head, signature. Avatar can be designed specifically to promote their own brand. Signature can be added to the introduction and connection of your own website.
3, post requirements Quality first. Post is not only the pursuit of quantity, only high-quality posts, in order to obtain high popularity of the return. So be sure to send high-quality posts, focus on a little, you can spend less energy, get better results.
4: Appropriate TODO. In the forum, sometimes for the popularity of posts. You can also be appropriate to find a support, you can register their own two account to play a. Hey!

Viii. Promotional Activities

Campaign publicity is also a good way of publicity, but not what activities can be effective, want to have very good results, you must have a good plan.
Always feel that the best way to promote the site is Word-of-mouth legend, how can you see your site's netizens to help you promote it? The basic thing is to do four words: Content is king

Website Promotion Program: 1. Through the search engine's collection, may seek the Baidu,google,yahoo,163,sina and so on domestic well-known portal and the search engine website 2. Mail Promotion 3. Acquaintance Promotion 4. Magazine Promotion ...





website Promotion Six basic methods (General Website promotion method) Introduction


　　


1. Search Engine Promotion Method


search engine promotion refers to the use of search engines, classified directories, such as online search information function Network Tools to promote the site. Because the basic form of search engine can be divided into web Spider-Type search engine (short search engine) and based on artificial classification of the search engine (for short category directory), so the form of search engine promotion is also based on search engine methods and classification based on the method, the former including search engine optimization, keyword advertising, Fixed rankings, content-based advertising and many other forms, while the latter is primarily a Web site login in a category that is appropriate for the catalog. With the further development of the form of search engines, there are other forms of search engines, but most of them are based on these two forms.


Search engine promotion methods can be divided into a variety of different forms, common are: Login free classification directory, login fee classification directory, search engine optimization, keyword ads, keyword bidding rankings, Web content positioning ads.


from the current trend of development, search engine in the network marketing status is still important, and by more and more enterprises recognized, search engine marketing mode is also evolving, so should be based on the changes in the environment to choose the appropriate way to search engine marketing.





2. e-Mail Promotion method


e-Mail as the main website promotion means, commonly used methods include electronic publications, member communications, professional service providers of e-mail ads. Based on user-licensed email marketing and spam (Spam), licensing marketing has obvious advantages over traditional promotional methods or unsolicited email marketing, such as reducing the nuisance to users of ads, increasing the accuracy of potential customer positioning, enhancing relationships with customers, and improving brand loyalty.


　　


3. Resources cooperation Promotion Method


through the website Exchange link, the Exchange advertisement, the content cooperation, the user resources cooperation and so on, in has the similar target website to realize mutually promotes the goal, among them most commonly used resources cooperation way for the website link strategy, utilizes the cooperation partner website traffic Resources cooperation mutually to promote.


Each enterprise website can have its own resources, this kind of resources can be displayed as a certain amount of visits, registered user information, valuable content and function, network advertising space, etc., use the resources of the website and partners to carry out cooperation, to achieve resource sharing, and jointly expand the purpose of income. In these resources cooperation forms, the exchange link is the simplest kind of cooperation way, the survey indicated also is one of effective ways which the new website promotes. Exchange links or call reciprocal links, is a certain complementary advantages of the site between the simple form of cooperation, that is, on their own site on the site to place the logo or site name and set the other side of the site's hyperlinks, so that users can find their own site from the cooperation site, to achieve mutual promotion of the target. The role of exchange links mainly in several aspects: access, increase the impression of users browsing, in search engine rankings to increase the advantages, through the recommendation of the cooperative website to increase the credibility of visitors. Exchange links There is more than whether it can achieve a deeper level of meaning, in general, each site is inclined to link the value of other sites, so access to other sites also means that access to the partners and a field of similar sites recognized.





4. Information dissemination method


will disseminate information about the website to other potential users of the site, the use of users to access information on these sites to achieve the purpose of the website promotion, applicable to such information published on the website including the online yellow pages, classified ads, forums, blog sites, supply and demand information platform, industry sites. Information release is one of the common methods of free website promotion.


　　


5. Fast Web Site Promotion Method


is the reasonable use of the real name of the network, common web site and other similar keywords Web site quick access to achieve the method of website promotion. The Quick URL establishes its correspondence with the natural language and the website URL, this is used in the use of Chinese users, provides a great convenience, users only need to input than English web site to more easily remember the shortcut site can visit the site, with their own mother tongue or other simple words for the site "replacement" a better memory, More easily reflect the brand image of the Web site, such as the choice of business name or trademark, the main product name as the Chinese web site, this can greatly make up for the English web site is not easy to promote the shortcomings, because in the Web site promotion has a certain value. With the increase in the number of registered fast Web sites, these users data can also be equivalent to a search engine, so that when users use a keyword search, even with a website registration of Chinese web site is not consistent, there is also the opportunity to be found by users.





6. The
of Network advertisement promotion method

Network Advertising is a common network marketing strategy, in the network brand, product promotion, website promotion and so on have obvious effect. The common forms of online advertising include: banner ads, keyword ads, classified ads, sponsorship ads, email ads and so on. Banner ads rely on the media is the Web page, keyword advertising is a form of search engine marketing, email ads is a license to email marketing One, can be seen that the network advertising itself is not independent, need to be combined with a variety of network tools to achieve the function of information transmission, it can also be considered, The network advertisement exists in each kind of network marketing tool, only the concrete manifestation form is different. Network advertising users to promote the Web site, with a wide range of network media can be selected, various forms, strong applicability, timely delivery and other advantages, suitable for the initial release of the site and the operating period of any stage.





New competitiveness that website promotion is a system engineering, and not only a variety of web site promotion methods of simple application, new competitive website to promote comprehensive solutions, the above website promotion method as a regular website promotion method, under the guidance of the overall strategy of website promotion, for different sites according to its characteristics to choose the corresponding method, On this basis, the use of a variety of web site promotion methods of effective combination, as well as more advanced Web site promotion means.