The main reason for the decline of website rankings

Abstract: All of us should have their own optimized station, suddenly overnight from the search engine home page Seore to 10 pages, 20 pages or even behind, and some say the ranking disappeared. In fact, this is not to say that the site is really

All of our seore should have their own optimized station, suddenly overnight from the search engine home page to drop to 10 pages, 20 pages or even behind, and some say the ranking disappeared. In fact, this is not to say that the site is really the search engine K dropped, but ranked back. This time causes our website to appear this kind of situation the main reason is, the search engine algorithm has changed, has the different standard to measure a site the time of course appears the result is also dissimilar. Below we analyze, SEO optimization of the site rankings decline the main reason:

If only a part of the page keyword ranking drop, or many pages of keywords ranking is very poor. This may be the following reasons:

A. It is possible that we have used improper SEO optimization means, that is, we often say that the black hat or SEO cheating;

B. Search engine big update, that is, they use the new algorithm to rank the website;

C. You have done some violation of the new search engine principles or the algorithm before the change is allowed to the rules, is now a violation of the site, so you have a certain penalty;

Generally appear in the site so there are pages disappear, should be the following reasons:

A. Your server in the critical time (that is, spiders to your site, found that the page is not open. ) A failure of the normal access;

B. There are robots.txt problems or robots.txt writing errors in your website, which results in the disappearance of all the pages.

C. The use of severely prohibited cheating means that your site has been removed from the database by search engines;

Of course, the above analysis of some of the main reasons, we have to specifically analyze the following:

1, from the basic start: Your server in the near future has not been the phenomenon of normal access? The server's inability to access is one of the most common factors that lead to a drop in rankings, so we are constantly testing the server as an administrator.

2. Have you used the Robot.txt file, if so, have you recently modified it and caused some grammatical errors to prevent the search engine from indexing your site? (in Robot.txt code error or robot.txt placement error can potentially many unpredictable error factors, if you want to search engine included your entire site, you can not have to place robot.txt files, by default, the search engine will be included in your entire site. ）

3. Have you been optimizing your website recently? Potential errors that may arise from internal modifications include:

A. Too much optimization of a keyword, (with a large number of keywords) such as modifying Title,meta and other tags.

B. Internal link structure, especially the change of link text; If you are going out for optimization purposes and modify the link structure and link text, a novel will fall into the filter trap, especially the misuse of keywords, resulting in too much keyword density.

4. Do you establish a link with the website that cheats?

5, is it due to the duplication of content and punished? Some examples are as follows:

A. The same template was used throughout the website;

B. Use the same template as other websites;

C. Your competitor mirrors your site;

D. redirect from an old domain name to a new domain name.

E. Over-reliance on robot.txt to guide spiders to include your site;

6. Does your website advertise on some large websites and have recently removed the advertisement? (Advertising on some large websites, especially text ads.) This helps to improve your site rankings. Once the link is removed, the ranking naturally declines. ）

In fact, for our daily contact with the SEO people, when our site in the emergence of the decline in the rankings, it should be from these places to find the reason, the matter must have reason, believe this sentence. Only we do well, ranking is not a problem.

Author: Harbin Virtual reality website Design Original: http://www.06xushi.cn