The main steps of Enterprise website optimization

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Hu Network Marketing Planning after some enterprises to provide construction stations and optimize services to understand the impact of search engine ranking factors, many enterprises just mastered the basis of the SEO, how to systematically optimize an enterprise site it? Here to give you a brief introduction of the enterprise Web site of the six major optimization steps. Of course, there may be some details or I have not done bit, welcome to make corrections, we learn together.

The first step: keyword selection

The keyword choice is wrong, the work done after is equal to zero. To optimize the site before the first to lock their own site keywords. The following steps are available for reference.

1. List the base Word/keyword box.

2. Use keyword analysis tools to find more keywords and popular keywords.

Related Chinese keywords query can be by:

Reference Google keyword tool: https://adwords.google.com/select/KeywordToolExternal.

(2) Baidu index: http://index.baidu.com.

English keywords query can be by:

(1) http://inventory.overture.com.

(2) http://freekeywords.wordtracker.com.

Make a document of the target keyword. For large websites, the main thing to do is to classify the keywords of the website.

Step Two: Perfect website structure

Optimize the site's hyperlink structure, the main need to do the following:

1.URL optimization: To optimize the URL of the site to a higher weight URL.

2. RELATED links: Do a good job in the site of various types of links between the pages, this is very important, this is done, you can first use the site's internal links, for important keywords page to establish a number of reverse links.

Step three: Website content strategy

Enrich the content of the website, mainly to add some original content. Because the collection system makes the Trash station become the production trash station, therefore completely does not have the original content the website, although the content is rich, the search engine also does not like very much. Try to make the original content in the site to occupy the corresponding proportion.

Fourth Step: Web page's keyword layout

1.title and Meta tag optimization: According to the standard of SEO, all the title and meta tags of the site are reasonably optimized and perfected to achieve a reasonable state.

Fifth Step: The link principle of the website

Site links include external links and internal links.

1. External link principle: Hu Network Marketing planning external links usually to the friendship exchange links, manufacturing link bait, put a link to the soft text and other methods to build outside the chain.

2. Internal link principle: The advantage of internal links is much greater than external links, the Web site to export links is a very easy thing. Hu Network Marketing planning internal links mainly to link-related keywords mainly.

Sixth step: Website Map strategy

There are many sites do not pay attention to the construction of the site map, a number of site map is just perfunctory, do a decoration. Site map is very important, as the site's data continue to increase, the structure of the site more and more complex, when the search engine crawl new content mainly rely on the site map to index.

Article from: http://www.paiming12.com/

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