The mainland missed IPhone6 the start behind: Access permits Dystocia

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Beijing Time September 10 new product launch is in recent years, the company's most massive launch of a conference.

"The first financial daily" reporter saw the scene, temporary set up the white building inside and outside are decorated like a show.

The conference was chosen at the Flint Center in Cupertino. This is not just the location of Apple's headquarters, it was 30 years ago when jobs launched the world's first Macintosh computer.

The announcement for the fruit powder, it means Apple has launched a new product line for the third time after the 2007 iphone and the 2010 ipad; For investors, Apple needs to be revalued in the area of mobile payments and wearable equipment; for parallel importers, "happiness comes so suddenly ”。

Can Apple change the world again?

When Apple CEO Tim Cook appeared, the audience stood up and cheered.

The new iphone is generally not a surprise to the public, and only the "iphone will use the sapphire screen" became the biggest rumor of the day's bursting.

Apple is trying to prove that it still has the ability to make disruptive innovations in the past, including a new set of hardware products and software services to confront rivals and continue to bolster consumer loyalty.

When the word "one more thing ..." was played on the big screen of the venue, the whole room was boiling, and--apple watch, the first wearable product in Apple's history, unveiled the veil; at the moment, Apple's share price soared to $103.08 trillion, the highest peak of the day.

"It will be a new chapter. Cook told Apple Watch on the scene.

As for the Apple Watch, which investors are most concerned about, will be able to create an ipad miracle, independently supporting a market to drive Apple's performance, the next year, after the formal sale of the market reaction.

The New York Times even described it as "Apple's ipad Year" 4 years ago, when Apple once again reached the top of the industry with its ipad tablet computer. Apple's revenues also rose from $63.5 billion trillion in 2010 to $171 billion trillion in 2013 years.

In addition to smart watches, Apple's entry into another competitive emerging market is mobile payments. When announcing the move to pay Apple Pay, Apple's shares soared to the second peak of the day.

"First Financial daily" reporters at the scene to see the staff demonstrated the Apple Pay. After joining NFC (Near-field communication module), simply select "Apple ID bound" or a new credit card, the phone to the terminal, touch the home button, you can through fingerprint recognition to complete the payment, the whole process in only a few seconds.

Mainland missed the start

Meanwhile, at the other end of the ocean, Liu Heng, a Hong Kong man, did not continue to watch Apple's new launch in front of the computer, but instead chose to register the Apple account first and bind to 24 credit cards he had recently risen-a necessary preparation for every time he snapped up the iphone.

The mainland has long been considered the first hot spot to be sold, and many parallel importers in Hong Kong feel that the opportunities are not very good. But "happiness came so Suddenly", the previously High-profile mainland did not enter the iphone 6 first list.

Liu Heng saw the official website news of the iphone is full of anticipation, "every time there is a chance, this time naturally can not miss." He told the first financial daily that in the past few years, he had relied on speculation that Apple had accounted for HK $200,000, which is only a part-time job.

Contrary to the excitement of Liu Heng, many of the domestic operators of the market, the mood of yesterday is a mixed feeling.

"In fact, we don't know what's going on, everyone is ready, and the next step is to discuss it internally." "In the face of the first place there is no mainland, one operator insiders told our correspondent yesterday, the company staff are also talking, feeling" was put together.

The iphone 6 and iphone 6 Plus will start in the US, France, Hong Kong, Canada, Germany, Singapore, Britain, Australia and Japan on September 19, 2014, according to Apple's official website. The "vacancy" in the mainland market has confused operators who have been working on Apple's new products for months.

At present, China's three major operators have launched the iphone 6 online booking. As of yesterday, Beijing Mobile Reservation user about 72,000, Beijing Unicom reservation of about 15,000, Beijing Telecom Reservation user 18,000.

"The company has made all the preparations for the sale of the iphone 6, and the preheating process is based on market planning," he said. "Wang Lei, an operator, told the first financial daily yesterday that the biggest reason for the current situation was to wait for a license from the Ministry of Industry."

In a word, the birth of a network license has led to the delay in the appearance of the iphone 6 licensed. According to our correspondent, according to the Ministry of Information Management issued two times a month, "missed" the opportunity to obtain a license at the beginning of the month, at least until the end of the month to be issued a permit.

and cool send the handset manufacturer insiders told our correspondent, General network licensing needs to wait 12 working days, test report out after uploading the Ministry of Industry website can, for mobile phone manufacturers, is not particularly difficult things. Apple, which has already released several generations of products in China, is also very clear about the rules and procedures of the mobile phone network, and is unlikely to have problems with time and content.

As a result, some operators speculate that the main problem may appear in the product's standard open. "Apple is a full network of mobile phones, that is, each operator's system can be used, not excluding the development of the interests of the operators in order to balance, but some of these standards for castration." ”

Apple, in an interview with the media, responded to "Why the mainland didn't get into the first camp": We've done everything we could to start in China. "But for specific reasons there is no detailed explanation."

Parallel importers Prepare for war

The postponement of mainland China's National Bank has made many Hong Kong's parallel importers and scattered roasted seeds and nuts traders feel the opportunity.

From the data provided by Apple's Hong Kong website, the Hong Kong version of the iphone 6 can support the standards of the three mainland operators.

In terms of price, Hong Kong has more advantages. The 4.7-inch Hong Kong version of the iphone 6 is priced at 5588, 6388 and HK $7188, about 4425, 5057 and 5690 yuan. The 5.5-inch version of the iphone 6 Plus was priced at 6388, 7188 and HK $8088, about 5057, 5690 and 6400 yuan.

The first financial daily reporter at the Apple flagship store in central Hong Kong has found that many people have come to the shop to ask the clerk when the iphone 6 will arrive. The clerk to the reporter said that the prototype to September 19 to arrive, if the real to buy, then to September 12 online appointment, see whether to smoke. If the extraction can be taken to the shop, each of the limited purchase of two.

"No matter which screen of the iphone, will certainly trigger a hot round of speculation, and initially each mobile phone can have 5000 to 6000 Hong Kong dollar water level (profit)." A parallel trader in Hong Kong told the first financial daily reporter, at present he has received more than 50 orders, some guests from one months ago began to inquire about the iphone 6 news, and said that need to book, and these guests, half of them from the mainland, the remaining from Russia, Japan, Vietnam, Thailand and other countries and regions of the order.

Shenzhen Huaqiang North businessman 阿 (alias) is also a major source from the mainland. 阿 told our correspondent, the current Shenzhen parallel imports channel the first batch of orders price is mainly around 10,000 yuan, most orders from Shenzhen to do accessories manufacturers and mold manufacturers, only a small number of individual consumers.

"4.7-inch should be better to sell some, now the Hong Kong version of the order is not very tight, several versions of the goods can be obtained from the wholesale companies in Hong Kong." "阿 that the initial supply of new Apple is more stable, the price within one months may be from 10,000 yuan down stable at 7000 yuan, followed by the market price to see the cargo situation of the National Bank and the markets."

Talking about the fiery sales of the iphone 5s, the parallel trader told reporters that he had received more than 100 mobile phones from Hong Kong speculators on the first day, and 80 from a mainland client, and he was also very confident about the next generation of iphones.

And Liu Heng is also optimistic, starting from the iphone 4, he has his own set of speculation on the iphone, he has to apply for different bank credit cards, open a different Apple account, and then borrow a few delivery address, on the official web site Non-stop orders, after the iphone 4, iphone 4s, Several rounds of speculation on the iphone 5 and iphone 5s earned Liu Heng a profit of HK $200,000.

However, for this type of parallel passenger, Apple also has its own way, since the end of the iphone 4s sales, Apple began to investigate the Apple account, if found to be the same address, the same name will be forced to cancel the order, which makes the day of Liu Heng such a parallel is getting worse and worse, in the recent iphone In 5s sales, Liu Heng earned only less than HK $20,000, which was not comparable to the peak of the iphone 4 period.