The "mainstream" construction strategy of local websites

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With the development of the Internet, the threshold of the establishment of the station has been reduced, gradually breaking the pattern of the government's official website, a variety of grassroots groups or personal websites emerged. A variety of local characteristics of the site continues to rise, some have become the leader of the local site. But for most stationmaster, the local website has been their heart knot, on the one hand local website's competition is big, the profit point is low; on the other hand, the prominent position and influence of the personal website is always under the government website. I am in Wulong self-help travel Information network development and construction, gradually feel to do a successful local site, the webmaster must have "mainstream" awareness of the need.

Summary of the current types of local websites, there are news portals, dating portals, tourism portals, classified information, e-commerce, forums and so on, there are some comprehensive functions of the site. What I am talking about here is the "mainstream" website, which refers to the nature of a website with authoritative release, affinity and appeal in the hearts of netizens, a fixed group of netizens, and the ability to realize the interaction between government and netizens. Before you formally enter the topic, simply talk about the construction of the "Wulong Self-Service Travel Information Network" (http://www.gowulong.com). Since its inception in April 2011, the station based on the obligation of Wulong tourism, for self-help tours, self-driving tour Wulong tourists to provide tourism "six major elements" of information services, the relevant situation in the People's Daily Chongqing window, Xinhua Chongqing Channel, Hualong Network, Bayu Metropolis, China Focus News Online has been reported, It can be said that the current Wulong self-help travel information Network has gradually entered the ranks of the local mainstream website. Below, I will combine the experience of Wulong self-help travel Information network construction, talk about how to the personal local station from form to content and so on various aspects of "mainstream" to build.

Target positioning: Based on local development with local characteristics

Webmaster to establish a local website, must choose their own good long aspects, do not even more points, before the construction site must investigate the types of sites in the region has not yet formed or mature. During the construction of the station, must be based on local characteristics, from the local business, culture, life, tourism and other angles, on the one hand to introduce local culture, commercial construction, effectively improve the quality of life of users, on the other hand, also build an effective user communication platform to promote the user's emotional exchange, Increase the user's affection to the local portal website, enhance the user's loyalty to the website.

Website content: Information enrichment, the first time to release accurate information

No matter what kind of Web site, first of all have to have substantial content, we do the local site is to provide services to our local people, so when the content of the site, the higher the quality, the better the relevance, the more attractive the site, whether it is original or reproduced, as long as the user can bring practical information. At the same time we have to establish friendly and cooperative relations with the relevant government departments of the website content to ensure that the information of the website can be released at the first time, and the information is accurate, so as to gradually enhance the influence of the website, so that netizens can get the relevant information when they have access to it.

Marketing strategy: Under the line, set up an interactive bridge between the official people

The local website must do the search optimization first. Many local webmaster do not pay attention to SEO, will simply to promote, send rubbish post. SEO is the most cost-effective way to forget the promotion is really a big loss. At the same time the local site should pay attention to the promotion offline. Believe that most of the webmaster are staying in front of the computer every day, a curtilage a day, a sit a day, rarely go out for a while, might as well go out to sit on the bus, look at the scenery, see where there are competitors advertising, see their online promotion is what kind of, what needs to learn from, what needs to be learned, The common advertising methods here are bus advertising, bus station billboards, radio stations, local radio stations (which require a lot of financial support), leaflets and so on.

As a "mainstream" site, not only to provide the public with effective current affairs news, business information, but also to actively build an interactive bridge between officials and people. First, we should establish a mechanism to reflect sentiment public opinion in a timely manner, disseminate information about the public's concern and concern, and also reflect the voice of the community. The second is to set up a joint interactive mechanism with relevant government departments, such as regular consultation with the relevant departments on issues of public concern, and to answer questions for the public, thus erecting a Lian Xin between the government and the masses.

Operation thinking: Media concept, establish a good network brand image

The webmaster of the local website, or the friend with technology, either have the concept of operation of friends, or money want to do something on the Internet friends, no matter what type of webmaster, if the local Web site to make a profit will have to do a "media" concept of businessmen, to make money, must be from the business operation of the idea. There is a "media" concept refers to the local site to establish a good network brand image, to make money and intangible, and local television stations, local newspapers, local broadcasting, etc. to do the role of local network media, to rob users, to rob ads. Of course, the local network as a "media" is definitely not only to do local hot information, more need to do business from the point of view of authoritative business information.

These are some of my personal local websites "mainstream" construction of shallow opinions, the whole idea and system is not mature enough, welcome friends with similar ideas to discuss. This article by Wulong Self-Help travel Information Network http://www.gowulong.com Webmaster Long A scoop to provide, welcome exchanges.