The major video sites for the Olympic warm-up phase close to the end

The London Olympics is about to pull off the curtain, the big video sites for the Olympic warm-up phase close to the end, the real competition is coming. In addition to the rich content of competition, video sites also seize the Olympic opportunity, have shown their own marketing advantages, hoping to take the Olympic Games as a starting point, the online video marketing value to a new level. The fiery European Cup is no doubt an excellent training opportunity.

As the internet generates more and more data, the amount of data produced in a few days is equivalent to the last few decades, or even hundreds of years. The era of Internet big Data arrives formally. Today's huge data not only for the financial, telecommunications and other industries to generate value, at the same time, network video with the help of large data era of derivative marketing value can not be ignored. The Tencent video on the operation of the European Cup, you can find video site in the context of large data marketing model has begun to emerge.

Large data is considered to be after cloud computing, the IT industry after the internet of things once again subversive technological change, to the enterprise decision-making, organization and business process, and even personal life style will have a huge impact. At the same time large data for the IT industry to bring the marketing value is also difficult to measure. "Data is new oil," said Amazon's former chief scientist Andreas Weigend, referring to big data.

Tencent Network Media Business Group President Lau said: "The big Data era to digital marketing provides more space for imagination, but also on the digital marketing platform put forward higher requirements, the market calls more cross-platform data integration capabilities and marketing strategy output capacity of the big platform." ”

On this basis, the European Cup with Tencent video internal and external advertising driven exposure more than 2.3 billion times, clicks more than 3.5 million. It is reported that Tencent video this time the European Cup has won more than 10 million revenue, far ahead of other video sites.

London Olympic Games are about to pull off the scene, video sites of the marketing debate intensified, now Tencent video in the European Cup in the process of a ride in the dust, for the next Olympic marketing lay a solid foundation. At the same time, the Olympic Games and the birth of countless data will become the core of video marketing, perhaps the most effective use of these data video site will become the biggest winner of the Olympic video marketing events.