The malicious marketing information brushes the screen, lets the friend circle "stale"

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Morning News reporter Li 珺

Last week, the number of personal micro-signal friend limit will be set to 5000 people rumors, so that micro-credit and the industry are greatly shaken. Insiders speculate that this is directed at the friends of all types of malicious marketing and violations. Reporter survey found that the current circle of friends are selling fakes, fake purchasing, collection of praise and attention, such as malicious marketing information brush screen, seriously affect the user experience, private circle of friends has soured commercial business circle. In addition, all kinds of malicious marketing also spawned a professional point Zane add powder service, this more let the friend circle information true and false difficult to distinguish.

The circle of Friends was brushed by advertisements, so annoying

Open the circle of friends, the public Gu found friends have recently gone to business. On the same day, the circle of friends have both clothing advertising, luxury shopping ads, as well as media production company's ads, real information about the life of friends is very little.

"I hate ads more than chicken soup. Occasionally put an advertisement to forget, take this as a marketing platform, the whole day with advertising brush screen let people can't stand it. She complained to reporters: "Of course, it is embarrassing to delete friends in the circle to be found." Now, those who send more than three advertising messages a day I have to shield them, do not look at their hair of the circle of friends information. ”

Miss Gu said that she did not like others in the circle of friends to send ads, but also because she believes that acquaintances involved in business relations, money exchanges, it will sour. "I see Friend A in the circle of friends to promote a luxury brand package, said the factory is the rest of the original one-tail goods, but the friend B after buying privately said it is not true." Helpless is a friend, it is not easy to delve into. I'm afraid of that. Now said that friends in the circle of fake purchasing, a lot of fakes, I do not want to point things, make friends between the turn, simply do not look at the ads in the circle of friends, do not have business dealings with friends. ”

Collection of praise and attention, may be a trick

Also let a lot of micro-credit users spit slot and a few days ago in the circle of friends flooding "collection of praise and attention." The general pattern of such messages is that users are required to pay attention to their public accounts and share information about their activities in a circle of friends, while collecting the quantity of praise, and when a certain amount of praise is collected, a prize can be received. However, the number of prizes is limited, first come first served.

Recently, Miss Wang has shared a lot of such information in her circle of friends. In a collection of wine-giving activities, she really set to the activities required 28 praise, but when she went to receive the award was told that 1000 prizes have been led out. "I asked a lot of my friends who were enthusiastic about it, as if no one had been given a prize. Some activities do not say the total number of prizes, only to say that the quantity is limited, first come first served. This thing is not supervised, I suspect there is something fishy inside. ”

Frequent harassment of nearby people

"Microfinance platform does bring significant turnover," said the micro-trader, who began marketing using the micro-trust Circle platform late last year, "but only if there are enough good friends".

Dayu has a physical clothing store, but because of the remote, business bleak, monthly sales of less than million. It was later suggested that he use micro-credit marketing, so that every customer in the store to add his micro-letter. With the micro-letter friend Circle Marketing One months later, Dayu accumulated thousands of friends, the monthly sales amounted to more than 40,000 yuan. Six months later, Dayu's friends circle friend nearly 6000 people, his store monthly sales broke through million yuan.

Of course, Dayu has physical store as a backing, there are ready-made customer resources can be added as friends. For those who do not have the resources, finding and adding nearby people using micro-letters is an important tool for them to quickly add friends. Ms. Sha's business has just started one months, to add friends, she tried to use micro-letter search nearby people, and then greet each, send an invitation. This random net behavior, good luck can have Shansheng success rate, luck at 10% success rate is not.

Professional point of Praise, add powder, new network job appeared

The reporter learned that the micro-trust in the circle of business behavior has spawned a new network career-professional point Zane Gayou.

Taobao, enter the "point of praise" for product search, immediately jumped out of 3,183 results. Reporter browsing found that the micro-trust friends Circle A praise price of 0.1 yuan to 0.2 yuan, 15 yuan can buy 500 public platform fans. There are also categories of fans, fine human powder 10 Yuan 400, advanced sucks powder 10 Yuan 2000, can be designated to a province in the region of human powder 10 yuan 100 ... In many of these commodity details, hundreds of thousands of of the sales can be seen.

In addition, there are word-of-mouth marketing services. Now, in the circle of friends to see "my sister studying in Korea, summer to come back to help everyone bring things" such news, it is necessary to increase vigilance. Because this is often a kind of advertising rhetoric, the sender of the message may not be in Korea to study the sister, he just collected other people's money, help others do such word-of-mouth marketing.

Latest News

Tencent confirmed: Personal micro-signal contact limit set to 5000 people

In response to last week's personal micro-signal contact number will be set to 5000 people limit the rumors, the reporter yesterday from Tencent to get an exact answer, the recent micro-letter will be for the part through the bulk of the business to add friends to engage in commercial marketing personal micro-signal to make contact number limit, set limit limit of 5000 people (excluding the number of members of the group of users) , and for users to report more, malicious harassment, involving the sale of fake, fraud and commercial infringement of personal micro-signals, in accordance with the relevant laws and regulations and user agreements for punishment. Micro-credit does not encourage the use of friends of the circle of marketing, but will not crack down on legal compliance marketing behavior.

At the same time, in order to avoid the public number of marketing behavior of the user's normal experience caused harassment, Tencent also has specific acts. On the one hand, micro-letters strictly limit the number of service number per month (4); On the other hand, for the current users resent more subscription number "Set praise Marketing", micro-letter in the "micro-trust public platform on the induction of sharing behavior" in the bulletin has a clear punishment mechanism.

In addition, for the "micro-business" widely circulated news-if the circle of friends to release the message contains Alipay, transfer, bank, remittance and other words, may face the account blocked, Tencent response to the message is not true. itself micro-credit payment and financial management through the provision of red envelopes, transfer, Bank and other practical functions; On the other hand, the user's chat conversations are encrypted, and the micro-mail does not monitor and filter this sensitive information to ensure that the user's privacy is not violated.