The man only in YY's thousand people online lecture summary

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July 16, 2010, the domestic famous optimization master should be the old K-Yan data invitation, in the YY channel to more than 1000 people for a three-hour online lectures, people benefit, and now I have to talk about the main content of a summary, to share.

1, Keyword Division

(1) Target keywords: a site with the home page to target the optimization of the word, called the goal keyword.

(2) long tail Keywords: Use the inner page to optimize, but also to your site to bring the target user keywords.

2, the target keyword optimization operation essentials

(1) The wording of three labels

(2) Homepage Big keyword density

(3) Do the secondary navigation

(4) Send 300-500 content, each content to the first page to do the target keyword anchor text

(5) Create a one-level directory blog, do a lot of outside the chain

Summary: Relative to the medium and large brand website, the Goal Keyword Optimization Essentials is five golden law and countryside siege City

3, five what is the connotation of the golden Law

(1) is a certain URL important?

(2) What keyword does a certain URL represent?

(3) is the content on this URL up-to-date?

(4) is the content on this URL original?

(5) is the content on this URL popular with users?

4, about the word around

(1) This keyword appears on the title of the current page;

(2) The current page keyword tags, description tags appear in this keyword (if it is English keywords, please also appear in the URL);

(3) The content of the current page, multiple occurrences of this keyword, and in the first appearance, bold;

(4) Other pages in the anchor text, this keyword appears.

5. The idea of the countryside encircling the city

Note: The site from the beginning there is traffic, and then the flow of more and more, such a process will virtually establish a search engine on the site's trust, thereby enhancing the weight of the site.

6. How to optimize the long tail keyword

(1) How to get the long tail keyword?

A, Baidu related search

B, Baidu knows

C, peer site or using long tail keyword mining tools

(2) How to obtain the content of long tail keywords?

A, book scanning

B, Content Portfolio

C, add comments

(3) long tail keyword content classification

A, the target type long tail

B, marketing type Long tail

C, personalized Long tail

That is the core of what we're talking about tonight, in fact, from these content can be seen, the husband only SEO mainly focus on thinking, and from the explanation of the husband can be seen, the husband is a very good at using the long tail keyword, I believe these thinking for a lot of people will be helpful.

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