The management method of pre-crisis public relations in network marketing

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An enterprise has just been established, online negative information may not, wait until the enterprise slowly developed, online negative information gradually more. Coupled with the current netizen unknown truth of the booing, there may have been able to solve things, make the uproar, the end may lead to business bankruptcy closed. There are so many things. Here is not a case to illustrate.

For some small and medium-sized companies, will not cause too much attention to netizens, unless you make the world to cry ghosts and spirits things. Generally is the service or product is imperfect, some customers in the online post attack. For an enterprise, this is the network marketing strategy should be considered in the early stage of the problem. But many companies do not have this strategy. Led to the late fire everywhere, with little effect.

Crisis PR

Early in the network marketing, in the absence of negative impact is also the easiest time to control. The key point is to grasp the right to public opinion. Combined with the characteristics of search engines, we can first post online, occupy the opportunity.

For example: You are ABC company, you can post online said: ABC Company heard is not very standard? The dark side of ABC company! Expose ABC Company's internal secrets and so on a series of topics. Then make a fuss, and say a modest question to the attitude of questioning. Back with a pile of vests to guide the front. This is not much to teach, five Mao party will do.

The only trick in the middle is that your posts are first sent out, and they are in possession of those keywords. One of the search engine rankings rules is the same post, or the same keyword, in chronological order. If you are in those big forums, posted in the post. They are also in the hair, you are 07 hair, people are just hair not long. You must be in front of someone else. Some negative words of the key words, all by your posts occupied, others in the online search, ABC company is not good, cheats and so on, into your positive direction. Real negative news will be pressed back to the search engine, often after three pages are rarely seen.

Many companies spend a lot of time, a lot of money to ask people to delete posts, rather than set up the right direction of public opinion. This method is only suitable for a number of small and medium-sized enterprises, for large companies with high exposure, the media attention is high, like such a simple search engine is not enough. It is necessary to establish a rapid crisis public relations processing mechanism. Can deal with the information dissemination ability of the internet age.

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