The many fatal weaknesses of the Network Advertising Alliance Company

China's Internet Advertising Alliance market is very messy, generally an advertising alliance to the infamous time behind the boss shut down and then use the Webmaster data to start the stove. Remember a webmaster used to describe the "advertising alliance is more black than ink", because they mastered the advertising channels and sales of the negotiation conditions, in addition to the amount of advertising scissors, they also have the assassin's killer that is the seal number, webmaster once by the number of income directly into the advertising league purse.

I am also subject to the same experience, by rights, dozens of hundred yuan I do not need to dispute, but also take into account the other webmaster also in this encounter and the supervision of the webmaster platform is also dependent on the webmaster's own awareness of the rights, so it is necessary for their own speech.

With the rise of the Internet, the status of Internet advertising has been upgraded, and network communication plays an increasingly important role in the integrated marketing communication. As a result, traditional advertising companies have been involved in online advertising, and set up a corresponding department, but because the site and traditional advertising companies and traditional advertising companies can not provide a systematic and comprehensive network advertising services, advertisers many needs can not be found and satisfied. Demand creates markets. Then "Advertising Alliance" This new advertising model emerges.

According to Dcci data, 2008 China's advertising league market size reached 18. 100 million yuan, an increase of 70 from 2007. 8%, the Advertising Alliance has become one of the most important channels for advertisers to put online advertising, and the influence of advertising alliance in the industry has gradually increased. Influenced by various factors such as financial turmoil, Dcci expects advertising revenue in China's advertising league to increase by 46 in 2009 compared with 2008. 4%, the total size increased to 26. 500 million yuan. It can be said that the advertising alliance has become an important part of China's advertising market.

However, today's numerous network advertising alliance companies have many weaknesses:

1. Only pay attention to their own interests, the advertisers can be fooled on the main site to fool on the website of the main site of the Lord he was a father, small site The Lord is by their own want how to play on. caused an advertiser to the Alliance distrust, the site owner of the alliance distrust such an embarrassing situation. (Both sides distrust is the precursor to breaking up)

2. Advertising content vulgar, deceptive advertising, the advertising itself is not allowed by the national law, and a little larger webmaster is not willing to put such ads. (If you're a salesman for a car, you want to advertise, you look at the Ad League, and all the previous commercials were all about sex drugs. Will you give the business to him?)

3. To undertake advertising does not strictly review The advertiser's product is legal, can sell products related formalities are complete. (This advertisement is not an accident, an accident that the advertising Alliance company is not even room to roll over)

In today's market environment, the Advertising alliance should consider how to take good advertising business, retain quality site owners. Instead of greedy for petty gain, find ways in the advertisers, the site of the owner to squeeze profits. If that's the case, you'll kill yourself as the headline says.

Because the state of the Internet has led to the current Web site development difficult, but we can not let the advertising alliance arbitrarily manipulate the fish. The state's policy is not to guide but to suppress, such a way to make the network to the deformity and no law to let these ad league arbitrary webmaster, will let more stationmaster appear such encounters.

In any case, an ad league like the alliance is not credible and resolutely resists such undesirable advertising alliances. At the same time I also hope that the network supervision of the comrades can be a tube of these dedicated to do passion movies, sex advertising dissemination of the alliance.