The marathon competition of Internet enterprises viewed from the Olympic business model

The Olympic Games that we have been waiting for is coming, at this moment Beijing should be very lively. Street businesses should be busy, enjoy the moment like the Olympic athletes like the national consumption representatives. To this group of representatives, we will sell our specialty, MADE in Chinese manufacturing products.

Let's see, a few years ago, when our Olympic delegation was fighting for the right to host the Olympics, the whole nation was celebrating. Why is it that a country is willing to spend so much money and go through the struggle for this right of representation? &http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; It is not difficult for us to understand that the Olympic Games is a grand event of the world, he will attract many people's eyeballs, but also for China to bring a lot of people come to spend. In order to win this event, our Olympic bid delegation must have done a feasibility study. And the business model is clear.

Let's take a look at some of his basic Olympic business models:

First, we know that the greatest value the Olympic Games offer to sponsors is the effect of advertising promotions. Therefore, the Olympic Games in the investment, stipulate that each industry official sponsor only one, the price is very high. Although the threshold for sponsorship is higher than ever, the competition between big companies has been fierce because formal sponsors have the exclusivity of the industry and spend money to produce better advertising results.

Second, the price of ticket sales of differential, resulting in the supply of scarce market psychology, encourage viewers to buy enthusiastically. Tickets are also sold through the Internet. This indirectly also helped China's e-commerce industry, so many people feel that in China online to buy products is also very convenient, there is a certain degree of integrity.

Third, all the mascots of the brand chain and other income.

Four, successful sports athletes, but also a lot of corporate brand spokesperson Ah.

Through global broadcasting rights, broadcasters have to pay the right to broadcast. And this is the cost of the whole month.

To bring huge tourist business opportunities to Beijing and to stimulate the overall consumption and business activities.

Seven, through the integration of resources, the Olympic Games to build a platform to collect a variety of fees.

Now, some people say that China's e-commerce in the cold winter, how do you see it?

My view is that this is a very good adjustment period, in the past many entrepreneurs do not understand what is e-commerce, what is the healthiest way to network marketing channels and so on. But blindly blindly follow. In this period of time, under the impetus of various national policies, many Internet enterprises began to adjust to more formal transparent state. Now is the time for a marathon of internet companies.

Entrepreneurs have to learn how to identify whether an internet company has a good business model that can be identified from several points:

1. What is the core business of this enterprise? If you do not understand the length of the opening, it is not a good model.

2. This core is in line with the current society or maybe 5 years later, 10 years later. If 5 years later, whether he has the threat of a competitor. This means that if it burns money, it is more profitable, or more burning.

3. How big is the group of clients the company faces? What about those people? Do they have the ability to consume or to combine with the business to produce those commercial values?

4. Does his internet business have some stickiness?

5. Does his resources have the potential to generate greater value after accumulating?

6. CEO's own vision, values?

7. Is there more money in his company than in that place? If he is technology-based, is his money mainly invested in this place, while the development of technology has a unique place? Services are the same.

8. If a platform, he is a platform to win more, or just a main to their own platform. Because the Internet is a shared carrier.

9. Does he have a policy that conforms to the government's state?

Summing up the above, you will be able to learn about Internet companies, or when you consider advertising, there are no valuable internet companies to go to.

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